Social Media

Identifiable public service social media voices no longer required in Australian government

The new Twitter profile pic for former DIAC/DIPD Twitter spokesperson Sandi Logan. Officials from the Department of Immigration and Border Control (formerly the Department of Immigration and Citizenship) have confirmed that Sandi Logan is no longer required to be a spokesperson for the department on Twitter (using his @SandiHLogan account). Reported in the Sydney MorningRead… Read more »

4 Big Barriers to Social Media Adoption: Key Research Findings

The results of a unique and ground-breaking research study (n=644+) indicate four main barriers to increased adoption of social technologies in organizations: lack of knowledge and understanding, unprepared leadership, fear, and the absence of a well-grounded business case. This post highlights those findings and offers recommendations for overcoming the barriers. It also provides a linkRead… Read more »

10 Digital Era Truths (that still must be realized)

This post reminds readers – especially technology hold outs – of ten Digital Era truths that individuals, organizations, and communities must accept and (eventually) embrace. Other truths are welcome. In the summer of 2011 I wrote a blog post about the vital role social and digital technologies played in the planning and execution of aRead… Read more »

Tech Tip: Installing and Using the LinkedIn Bookmarklet

One of the most powerful features of LinkedIn is the ability to share online resources via status updates, in groups, and/or with individual contacts. Doing so allows professionals to open a dialogue about the topic being shared and learn from others in their fields. The LinkedIn bookmarklet is a great tool to facilitate this sharing;Read… Read more »

The Social Media ROI Challenge: Are We Making Progress?

(August 28, 2013) This post addresses the social media ROI (return on investment) question, focusing in particular on whether we’re making progress in terms of the challenges put forth by organizational leaders and other experienced professionals who have been resisting increased digital engagement. Playing off the ROI acronym, it provides alternatives for interpreting the ROIRead… Read more »

Social Media Engagement: 9 Reasons Why Less is More

In the time-crunched, information-overloaded, do-more-with-less world we work in, maintaining the right level of social media engagement is a daunting proposition. For individuals and organizations just getting started, it can be completely overwhelming – there’s so much to do! This post strives to reduce some of the barriers to social media engagement by illustrating theRead… Read more »

“Social Media” is SO 2009! 7 Proposed Digital Terminology Upgrades

At the risk of inspiring unresolvable semantic discussions, this post offers seven examples of digital terminology that should probably be replaced and/or removed from the lexicon and suggests both existing and new alternative terminology to use instead. It also includes some of the dialogue that followed its original publication on the former blog. What otherRead… Read more »