You wouldn’t hire Jonathan Ive and put him in a cubicle with an underpowered Lenovo laptop, would you? You wouldn’t sign Peyton Manning to run the triple-option offense, would you? You wouldn’t hire Tony Stark but tell him he’s not allowed using your tools, would you? Then why do organizations continue to hire social mediaRead… Read more »
When Superstorm Sandy hit the eastern seaboard earlier this month more than 20 million people took to twitter to show their support, air grievances and ask for help. Click here for our conversation with Kate Starbird about the social media response. But Sandy wasn’t the first natural disaster to create a social media storm. AndRead… Read more »
The Third Phase Of Social Marketing Is Upon Us: 5 Steps To Get Ahead BY BRANDON EVANS Brandon Evans is the CEO and founder of Crowdtap, writes about the Third Phase of Social Marketing in the November 19, 2012 issue of Fast Company magazine. It’s not about listening to customers, or even communicating with them.Read… Read more »
Curious about Twitter, not just as a social media platform but also as a company? Using a sample of recent tweets, this post offers a glimpse into the company’s leadership, its role in society, and how the platform and its features are evolving. Though neither comprehensive nor in-depth, this glimpse provides insights into the complexityRead… Read more »
The IRS is a great case study of using social media for recruitment – and keeping a simple, yet effective message Story Highlights Government communications relies on a keeping a simple message Never assume simplicity lacks complexity IRS as a great case study for how to leverage social media for recruitment See related FCG postsRead… Read more »
Hurricane Sandy might go down in history as the first natural disaster to really go viral. The Huffington Post reports, More than 244,000 photos have been posted to Instagram with the hashtag #sandy, according to app founder Kevin Systrom. More than 144,000 more have been posted under #hurricanesandy and another 23,000 photos under #frankenstorm. “ThereRead… Read more »
When did I become the guy who gets tired of social media? I haven’t blogged here in more than a month. I’m substantially less active on Twitter than I used to be. How did I go from annoying everyone around me by my incessant yammering about social media to the guy who grows increasingly annoyedRead… Read more »
At a conference, I was recently asked “What’s the best way to report web and social media metrics?” The participant said they struggle on what specific metrics to report, how frequently, and in what format. My response was check out Center for Disease Controls’s metrics Here’s 4 tips based on CDC’s metrics (September’s metrics embeddedRead… Read more »
The Hatch Act of 1939, officially An Act to Prevent Pernicious Political Activities, is the official guidance for civil servants of the executive branch on engaging in partisan political activity. More than seventy years after it was enacted, the blurred lines between professional and private lives, compounded by the development of social media, complicates theRead… Read more »
Local government employees work closely with members of the public, providing essential services and making important policy decisions that affect their communities. Similar to both state and federal budgets, many local budgets are currently stretched pretty thin. Thus, local government is fertile ground for developing and testing public engagement strategies, to determine best practices andRead… Read more »