Once in a while I like to go back to the basics. A while back I wrote a post clarifying the meaning of the word “marketing” and corresponding terms such as social marketing, social media marketing, and social media engagement. The key problem I see now is people using the broad term “social media” whenRead… Read more »
Earlier today, I had an exchange with Steve Radick and Christopher Whitaker about the nature and value of Klout scores (embedded below). I’ve spoken before about what Klout scores mean, how to use them, and when to ignore them, but I wanted both to share my current thinking, and hear your thoughts in a mediumRead… Read more »
Last week, GovLoop member Julie Jenkins, a Communications Analyst with the Internal Revenue Service, posted a popular forum question in which she declared, “At some point we have to say, enough social media; time for real, live socializing,” and asked: “Where is your social media ceiling?” DorobekINSIDER host Chris Dorobek and I talked about theRead… Read more »
Last Thursday, I delivered the presentation below for several Federal agency heads at the Chicago Federal Executive Board. I quickly affixed the title, “The State of Social Media in Government,” though I’m not sure that’s an accurate description of the content. Here’s a quick sketch of my outline: How Are Americans Using Social Media? (dataRead… Read more »
The last couple of weeks have been tumultuous at different agencies in the US government. For the fourth time in as many months, Secretary of Defense, Leon Panetta faced the media last week to state that the “actions of a few do not reflect the character of the US military”. It sounds so much likeRead… Read more »
Most of us paid our taxes this week, and didn’t grumble too much. But taxpayers may not have had a great sense of satisfaction about it either. By Eric Rabe, Fels Senior Advisor A Pew study last year found that most Americans are “frustrated” with the federal government — a number that has been aboveRead… Read more »
Many of you are probably aware that Facebook’s active membership is larger than the population of the world’s third largest country, however the numbers are getting too big to relate to Australia. So I’ve taken the idea and compiled a view of Australia by state, including the main social networks used by Aussies as ifRead… Read more »
Ok, here’s the deal. We at EPA are running several social media engagement projects around Earth Day (April 22), and most are off to a good start. But we’re doing one thing actually on Earth Day itself: trying to capture a moment in time. Specifically, we’re asking people to submit a photo they take onRead… Read more »
There is a right way and a wrong way to do, and even people butting in to tell us how to do it. Social media idea has evolved in a very short time into opportunities for marketing rather than for us to leisurely sift through those who are definitely kindred spirits, colleagues in the fieldRead… Read more »
In a move which adds to the national debate over whether it should be lawful for employers to ask applicants for Facebook passwords — and ends it in Maryland — the state last week became the 1st to ban the practice. Facebook also recently took a stand against employers requiring passwords during the hiring process.Read… Read more »