Social Media

On Twitter, Engagement Equals Influence for Gov’t Accounts

A new analysis of government Twitter accounts in San Francisco shows that the most interactive are also the most influential. Of the 35 accounts surveyed last week (excluding political accounts by elected officials and inactive accounts), 11 are graded either above 99 by TwitterGrader, or above 20 by Klout, two of the most trusted TwitterRead… Read more »

Social Media Is For Complainers (But Should Not Be)

In the political world there is a fascinating trend. Those who complain tend to use social media the most effectively. By those who complain I mean those who are NOT in power: 1. Barack Obama (the candidate, NOT the president). He used social media to engage and empower the masses unlike any modern presidential candidateRead… Read more »

Project of the Week: Energy Empowers

Last week, GovLoop highlighted the Power IT Down Day as our Project of the Week, and invited GovLoopers to shut off their computers and other equipment on Friday to save money and energy. This week, we continue the theme by higlighting the Department of Energy’s Energy Empowers initiative. Learn more below! 1. What is EnergyEmpowers.gov?Read… Read more »

How To – Find Your Audience & Approach on Social Media as a Gov’t Agency

I’m helping out a friend as he is getting his government agency into communicating using social media. There is a series of steps I’m helping him with in the research phase and thought I’d share. Would love to here others. Prequel – What are you trying to do? – (*From Gwynne Kostin comments on originalRead… Read more »

No Mixing Politics and Facebook: OSC Addresses Employees and Agencies Use of Social Media

Article posted on nextgov.com by Brian Kalish regarding OSC’s release of a nine page document addressing employees’ and agencies’ use of social media. Be careful mixing politics and Facebook, counsel office says By Brian Kalish 08/25/2010 Federal employees could become a “friend,” a “fan” or even “like” a Facebook page a political party or candidateRead… Read more »

Digital IQ’s…Whose is the Highest in the Senate?

Here’s the article from Politico which crowns the 73 year old senator: John McCain, Twitter genius By MEREDITH SHINER | John McCain may be in the political battle of his life to save his Senate seat in Arizona — but he’s a Twitter genius, according to a new report released Thursday. In a joint studyRead… Read more »

A Selection: Read, Comment or Criticize: It’s your call!

Below I have posted the links for those interested in catching up on some of my previous blogs, which mostly pre-date my joining GovLoop. Feel free to comment or criticize as you see fit. If it helps me (or anybody else) develop, then that’s a good result as far as I’m concerned. 20 July 2010:Read… Read more »

The Speed of Change

Notes From NAGWI “grew up” in IT when applications were flow-charted, lines of code written, compiled, debugged, compiled again, then deployed and hopefully documented. And the process took forever. Ask mainframe users. Early last year, when we launched social media in Morris County, I spent forever (in today’s terms… about a week) figuring out throughRead… Read more »

State of Victoria (Australia) launches Gov 2.0 Action Plan

A new Government 2.0 Plan has been released for the Victorian Public Sector (VPS). Endorsed by Departmental Secretaries and the Chief Commissioner of Police, the Plan provides a whole of VPS approach to using Web 2.0 tools such as wikis, blogs and social media to engage with citizens, develop policy and deliver services. The PlanRead… Read more »

Identify the Right People to Manage Your Social Media Initiatives

This post originally appeared on my external blog, “Social Media Strategery.” Who leads your organization’s social media initiatives? Is it someone who rose up and took the role or is is someone who was assigned that role? Social media isn’t something that can just be assigned to someone any more than you can just assignRead… Read more »