The Social Media ROI Challenge: What it Really Means (and 7 Related Faulty Assumptions)
Last week I wrote a post for the Digital Era Thinkers Blog entitled, “12 Hopes for 2012: Enhanced Adoption of Digital Technologies.” Recognizing that technological advances continue to outstrip our willingness to address the opportunities and challenges they present, the post focuses on the psychological challenges we face and our individual and collective ability toRead… Read more »