To maximize an organization’s effectiveness in terms of marketing goal attainment, an overall audience (or “market” in the private sector) should always be segmented into groups of clients with common attributes (segments) and then prioritized accordingly (target audience). Unfortunately, for most government organizations, a comprehensive market segmentation study is rarely a top priority. As aRead… Read more »
For people interested in President Barack Obama’s activities, the White House developed an app to give users the latest news and stories from the Obama Administration. The White House app provides users with blog posts and news along with live video streaming of White House events with President Obama. The White House app is availableRead… Read more »
Because that is all people need to get and hold an idea. Some need more, and that’s to elevate themselves. After reaching enough, most replace one story when they acquire another. Culture is a way to filter data, to make everyday chaos meaningful. Looking to improve your blog? Our next presentation is BlogLab – ImproveRead… Read more »
Originally Authored by Prem Iyer Posted to GovWinand Iron Bow TechSourceblogs In an earlier post, Preparing for the Fight, I discussed that most agencies are ill-prepared when it comes to protecting their assets against the latest cyber threats. This point was validated last month when the Government Accountability Office (GAO), as part of the FederalRead… Read more »
Dr. Meritxell Fernández-Barrera of Cersa (Centre d’Études et de Recherches de Sciences Administratives et Politiques)- CNRS has posted Legal Prosumers: How Can Government Leverage User-Generated Content?, on the VoxPopuLII blog, published by the Legal Information Institute at Cornell University Law School. In this post, Dr. Fernández-Barrera describes new, innovative methods of analyzing very large quantitiesRead… Read more »
Lots of people and organizations are moving to cloud computing. That means this is a huge opportunity to “green” our computing. Thanks to GreenBiz.com for this infographic! Original post
We know that developers will be looking to reuse open data for the OS Open Data and OS Open Space Challenge (not the only challenge, see here for the other one!) for ourcompetition event. So we asked @vacantimouse from ScraperWiki to describe what a tool that enables people to reuse and refine open data. ManyRead… Read more »
Question: why don’t people talk more about climate change? It seems to me like something that should be a constant topic of conversation these days, especially given that 2010 was the biggest year ever for global CO2 output, exceeding the worst scenarios scientists had concocted. Yet whenever I bring it up – on Twitter, withRead… Read more »
GSA is helping secure Federal networks GSA provides many services to federal users, including communications services. They help agencies tap into the best communications industry can offer and does that in ways that can enhance security. One key method is MTIPS, which stands for Managed Trusted Internet Protocol Services (MTIPS). This is a way toRead… Read more »
On December 1, 2011 between 8am and 5pm the National Association of Broadcasters will hold an event focusing on motion imagery lessons learned from the broadcasting community. The event will be a great opportunity to learn more about collection, analysis, reporting, production and dissemination of complex news and sports events. These are topics of interestRead… Read more »