An Engaging Strategy for Audience Outreach
Improving public trust and engagement doesn’t happen by chance. It requires a strategy, a clear metric for success, and data to benchmark against.
Citizen Engagement
Communicating Change: How to Guide the Public Through Transition
Change is not easy, but thoughtful communication can make it manageable — for your agency and the citizens you serve. Read how government agencies can clearly communicate change in times of transition.
What Will Happen to the CX Executive Order in the New Administration?
Many customer experience (CX) nerds in the public sector are wondering “What will happen to Biden’s CX Executive Order?” Here’s some context on how CX-related executive orders have played out in the past, and some hypotheses about what lies ahead.
How to Make Government Policies Easier for Everyone to Understand
The Plain Language Act is only one part of making government policies easier to understand. Learn how to make policies resonate with the public.
Short, Sweet and Significant: Crafting Surveys That People Actually Want to Take
Discover why government survey response rates are plummeting and learn 5 game-changing strategies to create surveys people actually want to take! From avoiding survey overload to respecting anonymity, this article provides practical tips to boost participation and ensure your decisions are backed by solid data. Don’t let poor survey design lead to misguided policies. Click… Read more »
How to Deliver High-Quality Omnichannel Constituent Experiences
In this video interview, Docusign’s Michael “M.J.” Jackson describes how a focus on omnichannel communications can result in higher constituent satisfaction and deliver improved outcomes.
Beyond Automation: How AI Will Reshape Public Sector Efficiency by 2030
AI will redefine public sector operations by integrating as an intelligent co-pilot, enabling real-time decision-making and personalized citizen engagement.
How Riverside County Is Revolutionizing Human Services Strategy With GIS Technology
It’s a formidable challenge. Deliver human services to nearly 2.5 million people across the 7,000-square-mile expanse of Riverside County, California — and do it effectively and efficiently. From bustling urban centers to remote desert locales, the county’s needs are as varied as its geography. To meet those diverse needs, county officials recently adopted an integratedRead… Read more »
Do You Know What Makes a Good Question?
Questions are not inherently neutral. They carry context, tone (if spoken), assumptions, and bias. If you’re working with customer (CX) or employee (EX) experience, asking questions is a necessary part of gathering feedback. Let’s discuss a couple of the ways that questions make assumptions and how to avoid them when collecting feedback.
How to Turn Public Feedback into Engaging Government Content
For most government agencies, the challenge isn’t getting feedback (most agencies have plenty.) Instead, it’s knowing how to take all those comments, questions, and suggestions and using them as your agency’s focus group, telling you exactly what your audience needs.