FY10 City Manager Established Strategic Project to figure out if we could do it and how to do it
-Evaluate Policy Needs First
-Establish Social Media as an Additional Official Commnication Tool
-Establish Social Media as an Additional Official Commnication Tool
Leadership wanted to know
-What other local gov agencies currently using? Primarily interested in what other state of TX doing?
-What other local gov agencies currently using? Primarily interested in what other state of TX doing?
-What info being communicated?
-Policy/guidelines examples
Report back to City Manager and present findings and recommendations
Identify Potential Pilot Projects
Draft Policy
Narrowed down to 4 tools – Twitter, Facebook, YouTube, flickr
Policy Needs
-Without policy there is nothing
-Soc media – as extension of city info and tools
-City manager must approve use
-Use must comploy with policy and applicable laws
-Communications Dept responsibility
-One presence per outlet – same branding
-One presence per outlet – same branding
-Fit with established process
Recommended Pilot Project – Twitter
-Push info – not an open dialogue
-Tweet – press releases, event info, emergency info
-Emergency mgmt was a key way to sell social media
-Link draws users back to web site
-Did a press release
-Featured on home page
-Featured on home page
Measures of Success
-Followers
-ReTweets
-Click Through Rate
-Click Through Rate
Lessons Learned
-Education is key
-Establish a plan with goals
-Let policy guide efforts not hinder
-Define success
-Measure Results
-Remember- Results are NOT instantenous