1. If you need a GPS to navigate your site it may be a dinosaur.
2. If you can build a new library faster than you can post a page to your site it may be a dinosaur.
3. If a Google search for your site generates a “good luck” message it may be a dinosaur.
4. If your site design is about as exciting as pealing paint it may be a dinosaur.
5. If your site is about as interactive as two tin cans connected by a string it may be a dinosaur.
6. If finding contact names on your site is like deciphering tax code, it may be a dinosaur.
7. If your site contains more “under construction” signs than a highway project it may be a dinosaur.
8. If your site uses more scrolling text than CNN or ESPN it may be a dinosaur.
9. If your site contains more ads than the local paper it may be a dinosaur.
10. If your site’s pages are longer than your codebook it may be a dinosaur.
11. If your site content is older than your office it may be a dinosaur.
12. If your site contains more links to “webmaster” than the clerk it may be a dinosaur.
Bonus: If your site contains a hit counter it is definitely a dinosaur.
For a no-cost evaluation of your site, contact us at [email protected].
Rick Alcantara is founder and principal of Tara Communications LLC, a strategic public relations, marketing and Internet firm that helps organizations plan, implement and measure their communications. Follow him on Twitter @jerseycoach.
what’s a “hit counter”?
Dennis,
Exactly. A hit counter is one of those little analog or digital displays on a web page that show how many times the page has been visited. They are virtually useless since the same visitor could visit the page multiple times in a single session, arrive on the page as a landing page and leave right away, or just get to the page multiple times because of poor navigation.
If your site has no interactivity and is only one-way in information sharing, it may be a dinosaur.