I’m always fascinated when my 8th and 10th graders find an offer they are passionate about. Take the recent Baja Fresh in-store promotion, which asks consumers to save the Earth one cup at a time by refilling a reusable drink cup each time they visit. Why would two teen-aged boys who aren’t overly passionate about the environment want to do this, I wondered, when clearly it would be easier for them to get their drinks in a disposable paper cup? The creative on one side of the cup features a prominent headline, “Doing Our Part for Global Cooling,” between two images of birds…
Recent Articles on GovLoop
- From Risk to Resilience: Making the Case for Mission-Critical OT Security
- What’s Next for CX?
- Turn AI Investments Into Meaningful Outcomes
- Warm Up to December Online Training
- A Quantum Computing Refresher
- Want to Increase Public Engagement? Be Intensely Collaborative
- Preparing for Post-Quantum Cryptography
- What Did Agencies Learn About AI in 2025?
- Empowering Transportation Agencies With AI-Fueled Innovation
- AI: Where Are We Now?
Leave a Reply
You must be logged in to post a comment.