In my previous post, I mentioned Baja Fresh had found a simple and compelling way to promote an offer for a reusable plastic drink cup. Before I tell you what it is, let me give you two versions of the same message. I’m going to ask you to pick the one you think Baja Fresh chose. To help you decide, I want you to evaluate how well each of the messages I’ve provided answers these 3 questions:1. Does the offer make sense to the consumer?2. Does the offer communicate a clear benefit to the consumer?3. Do the key sales points stand out? Let’s start with the first…
Recent Articles on GovLoop
- Reaping the Rewards of Multi-Cloud Environments
- Why Secure Video Conferencing Matters
- November Online Training Schedule
- How to Cultivate High-Performing, Collaborative Teams
- DHS Brings New Discipline to Cyber Planning
- State Department Bets Big on Data-Driven Diplomacy
- Augmenting Intelligence in State and Local Government
- How One Agency Wove Zero Trust Into Its Culture
- How to Lay the Foundation for Long-Term AI Success
- How the Modern Data Center Raises the Stakes for Network Reliability
Leave a Reply
You must be logged in to post a comment.