An internal email newsletter?

Here’s an idea for those wanting to get some engagement going within your organisation. Send some emails.

Actually, let’s be more specific. Send some really good emails.

People are inundated with email at work, and adding to the burden might sound counter-productive. How about sending an email that reduces the burden though?

Since I’ve been publishing daveslist, I’ve had some great feedback from people. Some of it has been commenting on the links I have shared, but most is just conversation, often responding to the brief introductory paragraph, which is often not particularly tech-related, but a brief note about what I’ve been up to.

It strikes me that email is great way to engage with people, when you get the tone and the content right, and it’s a lot easier for people to just hit ‘reply’ to provide a response, rather than visiting a blog post and filling in a comment form, say.

So how about you start an internal email newsletter within your organisation? Maybe do it weekly, on a Friday, and summarise the important stuff that has been going on that week that people really can’t afford to miss. You don’t even need to use a sophisticated newsletter delivery service like MailChimp – to get started just use the BCC field.

This could take the form of links to useful and relevant blog posts and news items online, or an intranet update that people may have missed.

Or, how about you use your email newsletter to curate the best and most important of all the other emails people may have received, and not quite got round to reading? In other words, saving people the bother of having to work out which are the emails they have to read.

Starting an email newsletter for your colleagues to opt-in to might be a great way to start getting your message across – why not give it a go?

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