Federal Computer Week recently highlighted the growing use of the practice of instameets in government. Most recently, Instagram users were invited to submit photos or videos (via Instagram) to show why they should be invited to a sneak peek of DC’s cuddliest new resident, Bao Bao the baby panda. The National Zoo picked the winners and gave them exclusive access to photograph the cub before he went on public display.
The article goes on to detail how agencies with less than cuddly reputations could use the same concept. This got us thinking – how could our event organizer members better use Instagram to attract attention for their events? A couple ideas:
Behind the Scenes Set-Up – Snap some pictures of booths going up, food being loaded in, and speakers prepping, to give a full taste of what it takes to put on the event.
Speaker Sneak Peeks – Before announcing key speakers, snap a picture that hints at who some of your keynotes may be. Maybe it’s taking a photo of an agency’s building or logo at a different angle or using a fun filter. Include a couple pictures of the group that reviews speaker submissions as they deliberate.
Involve Exhibitors – Provide a hashtag and encourage exhibitors to photograph their preparations for the event. Think about providing a prize to the exhibitor with the most/best shared images.
Play Up Location – Photos of warm weather locations during cold spells could encourage some sign-ups.
How have you successfully used Instagram at your events? We’d love to hear your ideas!
I think this is a great example of how to leverage social media in new ways. Social media can be really beneficial for communications and outreach … and its FREE>
Thanks for the article, this is cool to see in action.
Glad you enjoyed the read. Let us know your successes as you apply social in your world!