The doc was sewing me up when she said, “I’d like to do social media, but there is just too much with Facebook and Twitter and all those other things. I don’t know where to start.”
My first thought was she should pay attention, I didn’t want to look like a football, but she’s a real seamstress, and I figured she was either taking my mind off my situation, or she was really thinking about getting started. Either is good.
Where should someone start with social media?
I think the start should be a blog. A blog creates a mostly permanent home for your writing, a base.
I choose Blogger, because it has required no maintenance during the last four years, yet I’ve upgraded features all by myself, any time I can get a concept. The tough part is figuring something worth changing, not the actual doing.
If you have a domain, your blog can be part of it. If you want a free independent domain, that’s easy too.
Then begins the twin tasks of how to create more posts and how to get more readers. The good news is six posts is a mature blog, and one more reader than last week is a success.
After you have a blog post that you like, it turns out there are any number or places where they are looking for content. I call that “syndication.” Most of the groups I belong to have web properties that need copy. I keep a list handy to figure out who should get what. A typically post I write is read by over 200,000 people.
Last month I attended a fabulous event, and a friend in the audience said, “You should write something about that and post it on your LinkedIn group!”
I said, “Which LinkedIn group?”
She said, “Your LinkedIn group!” So I guess I’ have a LinkedIn group. Cool!
I’ve noticed that people feel a relationship from reading and cheering for you over time. That’s how I feel about the several dozen thinkers I’ve got attending to my education.
I figure I don’t want to read me more than twice a week, so why should anyone else? Also I’ve got other things to do. Finally, it’s hard to find things that I care to write about.
Being out and amongst increases the number of posts I write.
I figure being able to easily publish and influence society has been a dream for hundreds of years. It’’s just too good an opportunity to waste.
Tips 4 The Big Chair – Perspective 2.0
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