This post originally appeared on WhoRunsGov Beltwiki blog.
Will Twitter Replace the Focus Group?
The White House made quite a bit of social-media news this week. First was the Time article that described how White House senior adviser David Plouffe used Twitter to gauge public reaction in real time when the president announced that Navy SEALs had killed Osama bin Laden.
The money quote: “Remember back in 2008, you’d have the presidential debate, and then most of the networks would have some sort of dial going up and down. That seems very Jurassic Park–like compared to this.”
The rest of the article can be read here.
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