Engage people on their terms, not yours

I’m always going on about how, if you want people to give up their time to help you out, then you need to make it easy for them to do so, else they won’t bother.

Stefan has a lovely example, which he documents at admirable length on his blog.

I have laboured all of this probably more than the example is worth to make a point. None of this is impossibly difficult to find and use, but none of it is as straightforward as it could be and should be. If there is a serious desire to collect and respond to views, there are better ways of doing it than this.

Go read the whole thing.