Having recently registered for the ‘Open Government & Innovations’ conference, I decided to finally read “Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation”, a book I purchased after an exciting introductory meeting with the firm IDEO last year. Written by Tim Brown, CEO & President of IDEO, a global design and innovation consulting firm that helps design products, services, environments and digital experiences, Change by Design is an entertaining and inspirational read about the methodology of “design thinking”.
So what is design thinking? Design thinking utilizes fundamentals of design such as field observations, prototyping and visual storytelling to address a range of issues. Brown states that design thinking is “an approach to innovation that is powerful, effective, and broadly accessible, that can be integrated into every level of an organization and that individuals and teams can use to generate breakthrough ideas that are implemented and that therefore have an impact.”
Innovation is considered to be a system of overlapping spaces versus a sequence of step. These spaces are what I call the three Is (1) inspiration – problem or opportunity that motivates the search for a solution; (2) ideation – the process of generating, developing and testing ideas; and (3) implementation – the course from the project room to the marketplace.
Brown stresses that innovation requires creativity but creativity is not solely owned by “creative types” who work in cool spaces. All it takes is an environment where people can experiment, take risks, and explore the full range of one’s faculties.
So, how does one get started with design thinking? Brown suggests the following:
· Don’t ask what? Ask why? – instead of accepting a given constraint, ask whether this is even the right problem to be solving.
· Open your eyes – at least once a day, stop and think about an ordinary situation.
· Make it visual – record observations and ideas visually with a rough sketch or a camera phone.
· Build on the ideas of others – if an idea becomes a piece of private property it’s likely to grow stagnant, however if it’s migrated throughout an organization undergoing permutation and mutations it’s likely to flourish.
· Demand options – don’t settle for the first good idea that comes into your head but explore lots of ideas and options.
· Balance your portfolio – document the process as it unfolds and assemble as a portfolio, this material can be useful for performance reviews or job interviews.
· Design a life – think of life as a prototype where experiments are conducted, discoveries are made, perspectives changed and opportunities abound to turn processes into projects that have tangible outcomes.
We all can be “design thinkers”! Agree?
Awesome review, Nakesha – thanks! Definitely adding this one to my list.
Did you know there’s a great group on GovLoop called “Promoting Creativity” that enables discussion on these kinds of topics? https://www.govloop.com/group/promotingcreativity
Ooh…love IDEO. I’d love to visit there sometime. Big fan of Tim Brown.
Love the the work they do as well.
Hope you enjoy it and thanks for the information about this group. Was not aware of it.
“Design Thinking” is the right approach. I believe all people can participate in “Design Thinking”. We should think more about “Why 2.0” before “Web 2.0”. I hope we can experience more “Why 2.0” in the Government and the Enterprise.
Great article Nakesha!
Thanks, Daniel and I agree completely with you!
Good stuff, Nakesha!
Another great group where I posted this link is “Way Out of the Box.” Forty cool “design thinkers” over there. 🙂
Thanks, Andy. I’m checking this section out now.
@Daniel – Love that! “Why 2.0” – good stuff.
A great book that complements Change by Design is The Design of Business: Why Design Thinking is the Next Competitive Advantage by Roger L. Martin – http://www.amazon.com/Design-Business-Thinking-Competitive-Advantage/dp/1422177807/ref=ntt_at_ep_dpt_1
VERY interesting! I just added this book to my Amazon wishlist. I work with an inspector general, so we’re all about problem solving, and I think a lot of people in my office would be interested in this.
Discussion on HBR last year why design mind most needed and such is in the lacking.
http://blogs.hbr.org/how-to-fix-business-schools/2009/04/mbas-owned-by-their-models.html
DT appeals to me – not sure why. Wonder if there is anything new here. Is this a fad? Hope not.
Here’s an interesting link – http://www.core77.com/blog/featured_items/design_thinkingeverywhere_and_nowhere_reflections_on_the_big_re-think__16277.asp
Greg and Srindhi,
Thanks for the links! I too hope it’s not a fad because I really believe it works.