Innovating On The Web These Days Is Like Creating a Better Bumper For A Ford Explorer

I wanted to pull this out of my previous post and make it its own post:

Increasingly, innovating on the web is like creating a better bumper for a Ford Explorer. And sure, Ford Explorers need better bumpers (they always do!), but that’s not what I got into the web for.

Are you working on the Ford Explorer these days?

Wouldn’t you rather be working on the thing that is going to replace the Ford Explorer?

What is that thing?

How can you get to work on it?

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