While mobile web browsing is far from the mainstream there is no denying that it has finally turned a corner. According to data on NetMarketShare, mobile web viewing has increased from 0.69% of all traffic in May of 2009 to 1.7% in March of 2010. While these numbers are small they represent an increase of nearly 250% in less than one year.
eMarketer estimates that mobile web browsing will be 40% of all web browsing by 2013. While I have doubts, 20 – 25% is not without question. Are you doing enough to prepare for this reality?
Since you’re already here, take a second and answer this poll.
I’ll share the results soon, thanks.
John
Of course we do. And anywhere from 20-40% would not surprise me at all, especially when we consider the future growth of iPads and like devices. I have been looking forward to this day for quite a while. Government needs to continure to support these devices better by providing a good customer experience that is tailored to the device footprint.