It’s Not About You

A Highlight from the upcoming NAGC Communications
School.

The foundation of any good communication is a
clear message that resonates with the target audience. But if a message is not
clear, the story the media tells may not be the one you want to tell. Don’t
miss Jennifer Miller, senior counselor of Rockford Gray LLC, as she explains
why some messages work and some don’t—and most importantly, how to fix
them. You’ll learn the three key characteristics of all good messages and how
to develop them. Jennifer will help you peel away layers to uncover the core of
strong, high-level and engaging messages. “It’s Not About You: Creating A
Message that Matters” will be held April 18 at 1:45 p.m. at the 2013 NAGC
Communications School, April 17-19, at the Pentagon City Sheraton in Arlington,
Va. Check out the complete agenda and register to attend at www.nagconline.org.

Don’t Miss the National Association of Government Communicators 2013
Communications School!

Registration is now open for the
NAGC 2013 Communication School, “Government Communicators – Engaging Citizens
in Democracy,” being held April 17-19, 2013, in the Washington, D.C., area at
the Sheraton Pentagon City Hotel, Arlington, Va.

Who Should Attend?
Federal, state, and local government communicators including
contractors who direct and facilitate government communications—editors, writers,
graphic artists, webmasters, video professionals, broadcasters, photographers,
information specialists, and agency spokespersons.

Why Should You Attend?
1. It’s one of the most affordable training experiences you’ll find.
2. You’ll gain knowledge and learn skills you can use
immediately to become a more effective communicator.
3. You’ll be with other passionate government
communicators, which will help you leverage best practices and build
relationships.
4. You will be networking and trading ideas with fellow
like-minded communicators and getting energized!
5. It’s only for government communicators!

Also, don’t miss the Government Communications Expo, April 18-19,
showcasing the latest trends in government communications services, goods, and
technologies.

Don’t Miss the National Association of Government Communicators 2013
Communications School!

2013
Featured Speakers and Topics
–Overcoming the Stigma of Government
–Learning How to Read Body Language
–Using Social Media to Engage Citizens
–Facing the Media: On-Camera Training During a Crisis
–Plain Language: If you don’t know this stuff, you might be dangerous!
–Blue Pencil & Gold Screen Awards Banquet
–Communicator of the Year Award presentation
–and much more!

Don’t miss the Government Communications Expo, April 18-19, showcasing
the latest trends in government communications services, goods, and
technologies.

For registration, schedule, and accepted speakers information, visit www.nagconline.org.

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