Your brand’s return on its social media investment isn’t always about return on investment (ROI). Sometimes, it’s more about the return on relationship (ROR) and how effectively it is engaging members, customers and other stakeholders. During one of my recent visits to the gym, I tweeted that I was having “another great morning in my Lifetime.” What made this tweet fun was the play on the word, ‘Lifetime.’ I wasn’t really talking about my lifetime in the generic sense, I was specifically referring to the Lifetime Fitness brand of fitness centers – where I have been a member for the…
Recent Articles on GovLoop
- Leading from the Middle July 15, 2024
- Keeping Agencies Up and Running July 11, 2024
- AI Practices for Better CX July 11, 2024
- Time to Start Fighting Quantum Threats July 3, 2024
- July Online Training Opportunities July 1, 2024
- Why Are You in Public Service? July 1, 2024
- 5 Management Mistakes to Avoid June 26, 2024
- Cracking Encryption: The Quantum Threat June 26, 2024
- 5 Things to Know About Quantum Computing June 26, 2024
- Guidelines for Contributing Content to GovLoop.com June 25, 2024
Leave a Reply
You must be logged in to post a comment.