I recently viewed this video from INgage Networks and wanted to highlight it. First, the video:
What I like:
- The company focuses first on delivering great information.
- It is delivered in an entertaining fashion. Kathy Saenz keeps you engaged throughout the video. Yes, it is a little wacky but it’s done at just the right level.
- Video is a must have for most businesses. While this video is shot at a great quality level that is less important than the information being delivered and the way the information is delivered.
What I wish was included:
- A call to action to capture potential customers. When you use videos include added value information that will require the user to sign-up to receive (even if it is to receive notifications about upcoming videos). Capture this data in your CRM system.
- An additional conversation stream. Complimentary to the video setup a Twitter hashtag, a Buzz stream, a discussion thread in your Facebook fan page or on your blog. Make the video more than a one-time event for your company and for your customers.
What else would you add?
John
Pretty fun video…I think key would be to do it regularly…one video is good but building the conversation is key
I agree. It cannot be a one and done activity. Trying to get at least 1 video a month done should be easy for most businesses or agencies. -John