“Let’s Do It!” Inspires Citizens to Fight Urban Blight

via Shareable

I think I first learned of the “Let’s Do It!” movement from a small mention in a magazine article. What I remember more clearly is looking it up on YouTube and becoming incredibly inspired by how a small group of friends, in the tiny northern European country of Estonia, had taken on the challenge of cleaning up all of the illegal dumping in their country. They had calculated that it would take a few years and millions of dollars to tackle what had become a major issue in their country – and then they decided to do it in just one day as a massive volunteer effort utilizing geotagged photos of all the dumping sites in the country. After and incredible mapping campaign, some 50,000 people from Estonia and around the world on May 3, 2008, pulled off the amazing feat of cleaning the entire country in just six hours.

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