Market Connections Conducts Accenture Study, Finds that Governments Need to Address Growing Interests of ‘Digital Citizens’

Digital citizens are feeling more empowered and believe that government needs to do more to address their needs, according to a recent study from Accenture, conducted by leading government market research firm Market Connections, Inc.

Nearly half (44 percent) of 1,400 citizens surveyed in seven countries — Australia, France, Germany, India, Singapore, the United States and the United Kingdom — believe that interacting with their government is easy, and almost one-third (31 percent) say it’s actually easier to access services from the government than private-sector companies, according to the new survey.

These same “digital citizens,” however, want increased access to public services and are more inclined to use digital channels, including online and mobile resources, to conduct routine government business. In fact, more than 70 percent of the survey respondents already use the Internet for submitting and tracking government forms and payments and more than half (53 percent) say they want to use more online channels in the future.

Be sure to check out the full post from the FedConnects blog here.