Important issues for all Federal Employees within the Family Smoking Prevention and Tobacco Control Act

Far too often Federal Employees are cut out of the loop when legislation is debated because of hidden addendums within existing bills. The Family Smoking Prevention and Tobacco Control Act is one example of unseen issues that are important to all Federal Employees. It is absolutely vital that the Senate retain the federal employee provisionsRead… Read more »

Lazy Summer Sports Blog College Football Post, from the Hokie Guru, Govloop’s Bureaucrat on Sports

This will be a very random post with no organization… let’s begin… I can’t wait for college football!! White Lion WaitUploaded by Celtiemama. – Watch more music videos, in HD! Here’s a colllege football teaser… 92 91 days out from an incredible college football opener. Virginia Tech plays Alabama in the Chick-Fil-A College Football KickoffRead… Read more »

Lazy blog

I am trying to write a blog each week, but the muse escaped me this week. I could have written about our trip last weekend to Ocean City, MD, where we had a great time. The fog was pretty intense on our way up – we couldn’t see the Chesapeake Bay Bridge except for theRead… Read more »

Government 2.0, Social Media and the New Stockholm Syndrome

Everything old is new again, and with innovative technological advances granting the public greater access to government, businesses and the community, the rules of traditional social psychology still apply. As users tap into a new era of transparency and direct dialogue, it is important to consider that more access does not always lead to empowermentRead… Read more »

Why Measure Your Communications?

by Rick Alcantara My business coach tells his clients to test and measure virtually every aspect of their operations. Communications is no exception. By measuring your marketing efforts you can determine where and how you should spend your communications dollars. Once you have defined your communication objectives you can use research to determine your direction,Read… Read more »

How Social Media Differs from Traditional Media

by Rick Alcantara The age of homogenized, corporate-directed, media-censored communication is fading. Social media is the new reality. It will not only change how you receive and send information, but also how you interact with friends, find a job, obtain resources and even manage your work. Social media is not about popularity. It’s about engagement,Read… Read more »