This One Trick Will Help You Better Define Your Customer

As government communicators, we’re best serving the public when we’re thinking about our customers as smaller groups — defined, just for example, by geographic location, specific needs or languages spoken — and communicating directly with those groups. Simply put, our services are more impactful when our audiences are understood.

TSP Talk Weekly Wrap Up

The S&P 500 was down four of five days this week leading to more than a 1% loss in all the TSP stock funds. Anticipation for next week’s vote on whether Britain leaves the Euro Zone has been a hot topic for traders this week. Thursday’s gains were a indication of how stocks will reactRead… Read more »