This is a nifty ad campaign-with-QR-tag for a bank that encourages people to scan the tag for a download of a classic book (Treasure Island, anyone?), a Sudoku, or a crossword puzzle.
http://thefinancialbrand.com/14202/firstbank-qr-codes-books-puzzles-giveaway/
One of the cleverest things they’re doing is putting the ads in places where people may be forced to wait–like an airport.
Wonder if there are places in the govspace where similar tactics might be used–the DMV or the post office?
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