Quick read from American Marketing Assocation on how to recession proof your marketing:
http://www.marketingpower.com/ResourceLibrary/Documents/Content%20Partner%20Documents/Copernicus/Dos_and_Donts.pdf
Most applicable comment that translates across all areas is the quote from Mary Best West, CMO of Kraft Foods, “Walking in the shoes of your consumers is the key to keeping products moving during a recession…And I am talking about walking not just a mile, but two miles.”
The most common mistake in strategic communications and marketing awareness campaigns is highlighting content that is irrelevant to your intended audience. Audience is key —- conduct true segmentation beyond what areas/products/services interest them to include what motivates customers/stakeholders to take action.
Nicole, Welcome to Gov Leaders. Thanks for the article. I agree that one must have a strategy; there should be a method behind the madness.