Recommendations are increasingly important with written social media. LinkedIn is my primary driver, but those recommendations are so good they deserve a wider audience beyond my LinkedIn connections.
I think my recommendations are better than any brochure or resume I could write. Customers
describe us differently, and their perspective may be more valuable to
prospects.
describe us differently, and their perspective may be more valuable to
prospects.
When you ask a customer for a recommendation, you encourage them to evaluate your
relationship. Most of the time we are so busy doing it, doing it, doing
it, we don’t have time to focus on what the work means. Defining importance is good for the health of the relationship.
relationship. Most of the time we are so busy doing it, doing it, doing
it, we don’t have time to focus on what the work means. Defining importance is good for the health of the relationship.
Story matters. Describing what happened has more power than a pile of
superlative adjectives. Running an outplacement firm, I found that when
asked to supply a reference, explaining the story in addition to giving
the contact information led to the interviewer not calling the reference
a surprising amount of the time. The interviewer had what he needed to
know.
superlative adjectives. Running an outplacement firm, I found that when
asked to supply a reference, explaining the story in addition to giving
the contact information led to the interviewer not calling the reference
a surprising amount of the time. The interviewer had what he needed to
know.
Short is good. Blogging is teaching me that a lot of the detail I treasure just
isn’t that interesting. If someone wants to know more they ask.
isn’t that interesting. If someone wants to know more they ask.
There’s drama and truth in “just the facts, ma’am”
Do you have a process for generating meaningful recommendations?
Please join us for:
Talk Your Business – How to make more and better sales right away! Wednesday, November 10th, 7:15am to 8:30, Intelligent Office, Rockville, and
How to Scale Your Organization – Build, Borrow, or Buy? Thursday, December 9th, 7:15am to 8:30, Intelligent Office, Rockville
http://www.saleslabdc.com/leadership
Talk Your Business – How to make more and better sales right away! Wednesday, November 10th, 7:15am to 8:30, Intelligent Office, Rockville, and
How to Scale Your Organization – Build, Borrow, or Buy? Thursday, December 9th, 7:15am to 8:30, Intelligent Office, Rockville
http://www.saleslabdc.com/leadership
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