Research and Best Practices eNewsletter

Research

Millennials: The Challenger Generation (04/13/2011) – Results from the latest global study conducted by Euro RSCG Worldwide finds Millennials, those between 18 and 29, are all about community, collaboration, and interconnectedness. They believe social media is the “new power of youth” and will play a big role in changing the world for the better. The firm surveyed people in India, China, France, the U.K., and the U.S.
http://www.prosumer-report.com/blog/wp-content/uploads/2011/04/MGv16no%20crops.pdf

Harnessing the power of social media – Corporate communications executives share their best practices for using social media to manage and build a positive brand reputation. Tips include creating an online community of customer loyalists to generate feedback and ideas; make social media part of a cohesive plan that aligns with your organization’s goals; and add social media monitoring as an early-warning system. http://www.socialmarketingforum.net/2011/04/7-social-media-engagement-tips-from-the-fortune-1000/
Register and download the report: http://assets.dna13.com/company/downloads/white-papers/how-f1000-leverage-social-media/

Best Practices

Using data to design government services (04/20/2011) – Governments are beginning to tap into information generated by mobile phones to improve how they deliver services. MIT technology review article highlights the need for government to include people from underprivileged communities in the design of data-collection efforts and to gather information from all mobile phones, including the simpler “feature” phones that are still more common. http://technologyreview.com/business/37221/?a=f