Last week, I wrote about brand storytelling in the collaborative economy. I touched on the human relationship between brands and their customers, along with the importance of sharing in that relationship. And I included this quote from SnapChat, which said, “It’s about the moment, a connection between friends in the present, and not just a pretty picture.” The recent Oscars telecast gave us yet another powerful example of how brands are using social media to create and share moments like the ones envisioned by the founders of SnapChat. When host Ellen DeGeneres handed a white Samsung smartphone to actor Bradley…
Recent Articles on GovLoop
- November Online Training Schedule
- How to Cultivate High-Performing, Collaborative Teams
- DHS Brings New Discipline to Cyber Planning
- State Department Bets Big on Data-Driven Diplomacy
- Augmenting Intelligence in State and Local Government
- How One Agency Wove Zero Trust Into Its Culture
- How to Lay the Foundation for Long-Term AI Success
- How the Modern Data Center Raises the Stakes for Network Reliability
- 5 In-Demand Skills for Modern Government Workers
- How to Apply Empathy as a Business Skill
Leave a Reply
You must be logged in to post a comment.