Sweet Gov Conference Tweets – Social Media Strategies for DoD and Government (#idga)

Social Media Strategies for DoD and Government held June 23-25, 2009 at the Hilton McClean Tyson’s Corner
(IDGA = Institute for Defense and Government Advancement)

Here are the Twitter-related stats for this conference followed by the Twitter stream:

* 765 tweets
* 49 contributors
* 109.3 tweets per day
* 86.8% come from “The Top 10”
* 5.2% are retweets
* 13.1% are mentions
* 2.0% have multiple hashtags

Top Contributors

1. @salemonz – 245
2. @AirmanMagazine – 139
3. @AFdotmil – 139
4. @FORSCOM – 58
5. @StephenGreene – 17
6. @pjbphotoandvids – 16
7. @tericee – 15
8. @meghankathleen – 12
9. @LindyKyzer – 12
10. @JIEDDO – 11

All times are Pacific

June 23, 2009
7:21 am salemonz: Col Collins is first speaker at #idga. He is dirctor of public affairs at FORSCOM
7:22 am GarciaAJ: tweet your thumbs off, attendees!! I wish I was there!! #idga
7:22 am salemonz: Collins: first asked to speak I was hesitant. We’re only getting started. We now have Twitter Nd facebook. #idga
7:23 am salemonz: Collins: we have young demographic. 80% of deploying units in army are from forscom #idga
7:23 am salemonz: Collins: we need to get the army story out there with new media #idga
7:25 am salemonz: Collins: avg age of people where I work is 53. People have been there for 20-30 years. So there is a lot of hesitancy with SocMed #idga
7:26 am salemonz: Collins: in an effort to change the culture I wish I had a trunk monkey to hit people over the head #idga
7:27 am salemonz: Collins: we don’t see new media as changing all communication; it is a good tool #idga
7:27 am salemonz: Collins: with families included, forscom has about 2mil people in our footprint #idga
7:28 am salemonz: Collins: we have a problem with credibility. People don’t trust the army. Constant deployments take big toll #idga
7:29 am salemonz: Collins: there us truth to it. People want to get off tredmill of deployment, but we must still get our mission completed #idga
7:30 am salemonz: Collins: policy is in the works, but we have intent. Gov’t is behind power curve. We need to work hard #idga
7:31 am salemonz: Collins: so many units haven’t started. They don’t know where to start. Forscom needs to give top cover to those units #idga
7:32 am salemonz: Collins: facebook last month had 100 people. Now have 1500. We started asking edgy questions to get “real” responses. #idga
7:33 am salemonz: Collins: a challenge for us and new media is willingness to let go of control of the message #idga
7:33 am salemonz: Collins: new media is two way convo. You have to be willing to take risk as people give feedback #idga
7:34 am salemonz: Collins: new media area has tons of noise. The best convo wins. Be where people are #idga
7:35 am salemonz: Collins: we have brand recognition problem. SocMed will help with that #idga
7:35 am GarciaAJ: THANKS FOR LIVE TWEETING! RT @salemonz Collins: a challenge for us and new media is willingness to let go of control of the message #idga
7:36 am salemonz: Collins: don’t make SocMed sites a second version of your web 1.0 website #idga
7:36 am salemonz: Collins: a challenge is where do we go after web 2.0? #idga
7:37 am salemonz: Collins: our biggest obstacles were out communications people. Security concerns. We aren’t going to get specific policies, we make do #idga
7:38 am salemonz: Collins: find people who have a passion for new media. Pull people around and let them go #idga
7:39 am salemonz: Collins: you have to examine your organization and get leadership buy in. Then work on how to change culture #idga
7:41 am salemonz: Collins: a month ago out signal command gave access to SocMed sites. Helps people participate #idga
7:42 am salemonz: Collins: if facebook is aroud later, who cares? Be in the convo, whereever it is #idga
7:43 am salemonz: Collins: don’t let SocMed nay-Sayers win. Get ldr buy in. Work small first #idga
7:45 am salemonz: Collins: we are trunk monkeys. We should hit people on the head about SocMed an get it done #idga
7:46 am salemonz: ??? – do we see firewalls down all sites? #idga
7:47 am salemonz: Collins: YouTube is still down. Productivity concerns still block some #idga
7:48 am salemonz: ??? – how many people do you have that monitor this? #idga
7:48 am salemonz: Collins: in my shop we have 1 employee who does this all day. #idga
7:50 am salemonz: ??? – we are on hold at corps of engineers from starting any SocMed. What do we do? #idga
7:51 am salemonz: Collins: there are no poilicy letters. But high levels all want this. Intent exists for SocMed #idga
7:52 am salemonz: Ltc arata from ocpa giving guidance to questions #idga
7:53 am salemonz: Arata: we had our general say go do it, regardless of legal concerns. #idga
7:54 am salemonz: Arata: YouTube block is dod restriction. We’re working that. Get buy in. Go forward. #idga
7:54 am salemonz: Jack holt from dma also talking to questions. #idga
7:55 am salemonz: Holt: user agrements are still an issue. They are on individual level for now. #idga
7:58 am salemonz: Holt: we’re having to deal with policies that have been built in stovepipes. #idga
7:58 am salemonz: Collins: don’t let lawyers direct SocMed convo. #idga
7:59 am salemonz: ??? – what release authority does your SocMed guy have? #idga
8:00 am salemonz: Collins: it is flatly impossible to staff answers to every tweet. We have to let guy answer #idga
8:01 am salemonz: ??? – we definitely need champions to advocate SocMed changes. #idga
8:02 am salemonz: ??? – more to product, what else is good way to get out info other than “edgy” questions? #idga
8:04 am salemonz: Collins: one thing we did was “faces of forscom”. That helps with buy in in workforce. We upload videos. #idga
8:06 am salemonz: Next up is William May for dept of state. #idga
8:07 am salemonz: May: have daily white house call to brief on international SocMed goings on. #idga
8:08 am salemonz: May: communication and engagement — why org needs to be in. SocMed. #idga
8:09 am tericee: @salemonz @jackholt All this talk at #idga about championing SocMed, and then this http://bit.ly/yF3UB
8:09 am salemonz: May: “shift happens” video is great for SocMed stats. #idga
8:10 am tericee: @salemonz @jack_holt @hueythewookiee All this talk at #idga about championing SocMed, and then this http://bit.ly/yF3UB #errata
8:11 am salemonz: May: sure there is a vacuum of guidance on SocMed, but we’re moving forward as policy is developed #idga
8:11 am tericee: @US_EUCOM Is that #idga? Where @salemonz is twittering?
8:11 am salemonz: May: used to be easy to keep work private life separate. Is a lot harder now #idga
8:13 am salemonz: May: demographics of audience no longer are clean lines. People are everywhere on everything #idga
8:13 am salemonz: May: fractured audiences. Gender differetials, cultural differentials #idga
8:14 am salemonz: May: connecting is not about where you want them to go, it’s where they are. #idga
8:15 am salemonz: May: dialog vs monolog. Connection is all about communities. #idga
8:16 am salemonz: May: communities will provide a lot of user generated content. You need to be engaged #idga
8:17 am salemonz: May: mobile is future. Cells rollover every year. Desktops rollover every five years. #idga
8:19 am salemonz: May: broadband phones can easily stream video to web for free. #idga
8:19 am salemonz: May: with 1000s of potential stringers out there, how will we engage with them? #idga
8:20 am tericee: @AirmanMagazine Sorry, I meant #idga
8:21 am salemonz: May: a recent mashup for us went Friday to monday. Had new web module up start to finish. Orgs need agility. #idga
8:22 am salemonz: May: Obama cairo speeh, had two way 4 language replies with 152 countries responding. One week lead time to set it up. #idga
8:23 am salemonz: May: mobiles know where I am who I am who’s around me. Scary and cool. #idga
8:31 am salemonz: @DM_Green shift happens video is on YouTube. Hard to get to at work, I realize. #idga
8:34 am salemonz: May: SocMed and networking is perfect for old school engagement and communitiy building practices. #idga
8:34 am salemonz: May: touchgraph.com is great for exploring network connections #idga
8:34 am Raymond_Gobberg: William May: touchgraph.com, cool tool #idga
8:36 am LindyKyzer: At the #idga conference, listening to insights from the State Department and catching up on work – God bless citrix, horrible as it can be!
8:38 am salemonz: May: Motrin Mom event good exp of why orgs need to be in SocMed. They didn’t know about backlash until competitor inormed Motrin #idga
8:39 am salemonz: May: need to have high level people willing to tinker. That will get decisions made #idga
8:40 am salemonz: May: don’t marry yourself to one SocMed tool. Twitter might go away. That time with Twitter won’t be wasted. It’s good to be engaged #idga
8:41 am abbebuck: RT @soldiersangels RT @publicrelations RT @ milblogging FOLKS LOOKING FOR A DEFENSE JOB?? http://www.idefensejobs.com/ #idga #honorvets
8:42 am salemonz: May: some people think approach is to do nothing until everything is nailed down. Leads to complete org detachment from audience #idga
8:44 am salemonz: ??? – does new admin make your job easier? #idga
8:44 am salemonz: May: this core group of Obama SocMed advocates know not to try to control things. Yes it makes my job at coordinating easier #idga
8:45 am US_EUCOM: @tericee Yes I’m at #idga, sitting at same table as @salemonz
8:45 am salemonz: May: people writing policy use SocMed, which is a lot better than people having just read about it #idga
8:47 am salemonz: May: IT and PA are opposed in purpose. Security vs info release. Both must respect eachothers’ mission #idga
8:48 am salemonz: May: being on Ning meant I did not own info. Actually mitigated liability #idga
8:49 am Raymond_Gobberg: RT @salemonz: May: IT and PA are opposed in purpose. Security vs info release. Both must respect eachothers’ mission #idga
8:53 am jst5150: RT @salemonz May: some people think approach is do nothing til everything is nailed down. Leads to complete org detachment fm audience #idga
9:08 am jeannak: Break @ #idga, freezing and trying to wake up!
9:24 am abbebuck: @tericee May @ IDGA: IT and PA are opposed in purpose. Security vs info release. Both must respect each others’ mission (RT @salemonz) #idga
9:26 am tericee: If you’re wondering, #idga tweets this week are from Institute for Defense & Government Advancement’s conf on SM Strategies for DoD & Gov’t
9:37 am salemonz: Next up is Jack Holt and Navy Lt cragg from dma #idga
9:38 am salemonz: Holt: info at rest will stay at rest unless acted on by an outside force. #idga
9:38 am salemonz: Holt: info in action is communication #idga
9:39 am salemonz: Holt: social media is feedback loop for communications #idga
9:39 am z_sherm: #idga social/new media is about the CONVERSATION –not controlling the message
9:40 am salemonz: Holt: overarching existing policies do relate to this problem, but sometimes they are mutually exclusive #idga
9:41 am salemonz: Holt speaking at #idga http://twitpic.com/86u5d
9:42 am salemonz: Holt: every movie begins with the end. This is true for strat communications. We need to know what we want public to take away #idga
9:43 am salemonz: Holt: in movies, producers and directors know what the end will be before thy start. We new to have a purpose #idga
9:44 am salemonz: Holt: in PA we often can’t get our story out there. It’s not news. How can we tell our story if the media isn’t interested? #idga
9:46 am salemonz: Holt: PEW research in State of News Media report shows big disconnect in public interest in topics and actual coverage. #idga
9:47 am salemonz: Holt: online dynamics converge issues. Impact of tv, immediacy of radio, depth of print, endurance of books #idga
9:48 am AFMC_Now: Jack Holt – Sr Strategist for Emerging Media/DMA – Where you get your news & where you get your information are 2 different questions #idga
9:50 am salemonz: Holt: whe need to know who is audience, but also what is audience. Are they viewers or participants? They are both. #idga
9:51 am salemonz: Holt: how you define your community does not fall along age demographics. Audiences are diverse. #idga
9:52 am salemonz: Holt: so how do you target an audience in this strange demographic? You target center mass: ext/int horiz/vert media #idga
9:54 am salemonz: Holt: release of information has set process. That doesn’t change. Why SocMed does is letting us put that releases info in more hands. #idga
9:54 am jeannak: #idga not just about tools, about contribution to community
9:55 am salemonz: Holt: if you’re not there in SocMed, someone is there for you. #idga
9:57 am Raymond_Gobberg: Holt: the key is managing our identity across all media, before someone else does #idga
10:00 am salemonz: Holt: this isn’t new to most people in the military. Over half were born after 1980. They grew up learning through the web #idga
10:01 am salemonz: Holt: this is all about building trust. Are we the trusted source? Should we be the trusted source? #idga
10:02 am jeannak: Holt: msg is always controlled by who is repeating it. #idga
10:02 am Raymond_Gobberg: -Stay in the conversation, you can control the effect of the msg #idga
10:06 am AFMC_Now: RT @AirmanMagazine: Jack Holt- Maintaining New Media presence speaks directly to Info Assurance. If you don’t tell story someone will. #idga
10:07 am norfolkdistrict: @pjbphotoandvids – search for the #idga hashtag!
10:10 am StephenGreene: RT @AirmanMagazine: Jack Holt- Maintaining New Media presence speaks directly to Info Assurance. If you don’t tell story someone will. #idga
10:13 am salemonz: Cragg: 453 blogger roundtables since we started. We’ve had about 800,000 page views on dodlive site. #idga
10:13 am norfolkdistrict: Spend at least 15 minutes a day managing your identity because if you don?t, someone else will. #idga
10:13 am salemonz: Holt: we just hooked up community of interest to someone who wanted to talk to them. #idga
10:14 am salemonz: Holt: we’re untethering information. Dodvclips, dodlive. Won’t put pressure on bandwidth–we host videos. #idga
10:18 am salemonz: Holt: communication requires constant engagement. #idga
10:19 am Raymond_Gobberg: must be able to weave social media w traditional media in order to achieve success, synergistic results #idga
10:20 am salemonz: Holt: key traits in SocMed: honesty, being genuine, objectivity, transparency, stay in lane. #idga
10:21 am salemonz: Next up is LTC Arata and Ms Lindy Kyzer from ocpa. #idga Woohoo!
10:23 am LindyKyzer: My boss is up now at #idga – talking social media and OPSEC – a favorite military topic!
10:23 am Raymond_Gobberg: OPSEC, my favorite! #idga
10:23 am salemonz: Arata: policy is close. Don’t worry. I know we hear that a lot, but work is progressing #idga
10:24 am salemonz: Arata: CIO g6 is helping army. Dod might adopt army policy once it’s published #idga
10:25 am salemonz: Arata: CIO says personal accounts should not be set up with .mil email addresses #idga
10:26 am salemonz: Arata: SocMed tools are usually not developed within the army. Therefore it is up to individuals to safeguard personal information #idga
10:27 am salemonz: Last Arata quote was from three star. Didn’t catch name. #idga
10:29 am salemonz: Arata: a concern is that what we use means official endorsment. Not true. We’re on facebook and YouTube b/c of the millions of users #idga
10:31 am tericee: @hueythewookiee It’s not endorsement by the government. We go where the public goes. #idga
10:35 am salemonz: Arata: facebook post as example. Gives a lot of info about his son. Is that opsec? Aggregation is problem. Piecing together intel #idga
10:35 am salemonz: Arata: al Qaeda gets 80% of intel from “open sources” #idga
10:36 am salemonz: Arata: we need to put out clear guidance to our troops as what to day not say in order to cloud enemy intel efforts #idga
10:39 am salemonz: Collins: there is a tradeoff. Sure, we maybe should sanitize info, but you lose what makes SocMed alluring #idga
10:40 am salemonz: Arata: agreed. Maybe we should focus on education so people can help us keep these things in mind. #idga
10:41 am salemonz: Arata: we need to make org stronger by giving people a place to contribute. #idga
10:42 am z_sherm: #idga If you arent comfortable placing information on a sign in your front yard, dont put it on your facebook or twitter acct……
10:46 am salemonz: Arata: educate vs regulate. We can’t dictate how people behave, but we can educate. #idga
10:47 am AFMC_Now: OPSEC & Social Media – If you aren’t comfortable placing this information on a sign in your front yard, don’t put it on a website. #idga
10:47 am salemonz: Collins: too much policy can stiffle innovation. We need to set up limits and let people operate in the gray. #idga
10:48 am salemonz: Arata: agreed. A lot of info can be safeguarded through privacy settings. #idga
10:49 am salemonz: ??? – are you working with recruiting command to educate families in info safeguarding #idga
10:50 am salemonz: Arata: we are in regards with safeguarding info, but not with directly recruiting. We’ll give them access to our site. #idga
10:54 am salemonz: Arata: yes, we should also educate senior leadership so they know what issues to decide on. #idga
10:55 am salemonz: Arata: treat SocMed like a newspaper. Same rules all apply in regards to opsec. #idga
10:59 am salemonz: Arata: socmed involves trusting your people. Benefits outweigh risks. #idga
11:00 am salemonz: Arata: you will assume some risk. We are fortunate that army senior leadership said they have our backs. #idga
11:01 am salemonz: Arata: give right people right admin rights to help monitor. #idga
11:06 am FORSCOM: The boss gave the first presentsation, FORSCOM: Next Generation, after the chairperson’s welcome and opening remarks this morning. #idga
11:12 am FORSCOM: He covered transformation of media & PR; human collaboration through soc. media; & Web 2.0: Public Affairs challenges, chgs & choices. #idga
11:21 am Beth_Wilson: RT @salemonz: Arata: al Qaeda gets 80% of intel from “open sources” #idga
11:21 am SusanClizbe: RT @salemonz: Arata: treat SocMed like a newspaper. Same rules all apply in regards to opsec. #idga
11:24 am FORSCOM: Feedback from our Chief of the Strategic Communications Team said his presentation went very well. #idga
11:24 am Beth_Wilson: RT @salemonz: Collins: too much policy can stiffle innovation. We need to set up limits and let people operate in the gray. #idga
11:29 am FORSCOM: He mentioned that social media is extremely segmented. Mobile is huge & will continue to lead the way on communication. #idga
11:31 am FORSCOM: He also suggested evaluating Google Latitude, and emphasized changing corporate culture. #idga
11:35 am Beth_Wilson: @JenCragg Will transcripts from #IDGA be available? Inquiring minds want to know 🙂
11:35 am FORSCOM: The Chief, New Media Operations, Defense Media Activity, was third up in the batting order to give a presentation today. #idga
11:37 am FORSCOM: He said the key to social media is not content, it’s the “Contribution to your Community!”. Don’t foget about the feedback loop. #idga
11:37 am FORSCOM: What is strategic communication? Who needs to know what, when, why, where are they and how do we reach them? “The Community!” #idga
11:40 am FORSCOM: @LindyKyzer’s boss was next up at #idga – talking social media and OPSEC – a favorite military topic!
11:41 am davidrdegroot: Good stuff: http://bit.ly/57o4o educate vs regulate. We can’t dictate how people behave, but we can educate. #idga
11:42 am FORSCOM: The policy is being updated, but for now go out with best practices in place. #idga
11:42 am FORSCOM: There’s a huge culture shift with social media. It’s happening! Get your leadership buy-in to set up a program. #idga
11:45 am abbebuck: @FORSCOM @LindyKyzer’s boss was next up at #idga – talking social media and OPSEC – a favorite military topic! #idga
12:11 pm FORSCOM: Coming up in a few minutes at the IDGA conference will be a presentation on the legal and ethical Issues of social media. #idga
12:16 pm jeannak: Lunch was yummy. #idga
12:22 pm salemonz: Mmmm lunch. Ok next up is Hugo Teufel, fmr chief privacy officer, US Dept of homeland sec. #idga
12:23 pm jeannak: And he’s not our attorney. Everyone got that? 🙂 #idga
12:26 pm AFdotmil: #idga Using this hashtag from here out. Other one was bad.
12:26 pm AirmanMagazine: #idga Using this hashtag from here out. Other one was bad.
12:27 pm salemonz: Teufel: SocMed use has several categories. Employee use, agency use. Each type of use (even inside or outside hosting) has legal woes #idga
12:27 pm AFdotmil: #idga Speaker Hugo Teufel-Director for PWC and former Chief Privacy Officer, DHS. Legal and Ethical Issues of Social Media
12:27 pm AirmanMagazine: #idga Speaker Hugo Teufel-Director for PWC and former Chief Privacy Officer, DHS. Legal and Ethical Issues of Social Media
12:29 pm salemonz: Teufel: there are risks. What happens with angry employees? What if they’re on their own time with outside sites? #idga
12:30 pm AFdotmil: #idga Teufel-Talking about risks and what can go wrong. Examples include posts from disgruntled employees.
12:30 pm AirmanMagazine: #idga Teufel-Talking about risks and what can go wrong. Examples include posts from disgruntled employees.
12:30 pm salemonz: Teufel: don’t let legal issues get in the way if your organization sees value in SocMed #idga
12:32 pm salemonz: Teufel: SocMed does shake veil of anonyminity. There is blurring of work and private space.Company might be liable for worker behavior #idga
12:33 pm AFdotmil: #idga Teufel-Liability, is the employer liable for the actions of the employee? Maybe. Company may have to take action for emp even off duty
12:33 pm AirmanMagazine: #idga Teufel-Liability, is the employer liable for the actions of the employee? Maybe. Company may have to take action for emp even off duty
12:33 pm salemonz: Teufel: copyright, trademark, discrimination, harassment, libel and slander still apply on SocMed #idga
12:33 pm LindyKyzer: I call people dirty commies all the time, why shouldn’t I post it on my blog? #idga speaker says that’s NOT a good idea…oh powerpoint…
12:34 pm AFdotmil: #idga Teufel-Intellectual property, privacy information, libel, employment issues, pre-employment screening other areas of concern
12:34 pm AirmanMagazine: #idga Teufel-Intellectual property, privacy information, libel, employment issues, pre-employment screening other areas of concern
12:35 pm salemonz: Teufel: do investigators use SocMed and seek friends for investigation purposes? Yes definitely. Be careful with what you post. #idga
12:36 pm salemonz: Teufel: we need to ask where discussion meets deliberation? How much should public argue during processes? #idga
12:38 pm AFdotmil: #idga Teufel-The Drudge Report Test: Could this post wind up being something that could end up in a negative light across the Internet.
12:38 pm AirmanMagazine: #idga Teufel-The Drudge Report Test: Could this post wind up being something that could end up in a negative light across the Internet.
12:39 pm Beth_Wilson: RT @LindyKyzer: I call people dirty commies all the time, why shouldn’t I post it on my blog? #idga speaker says that’s NOT a good idea. …
12:40 pm AFdotmil: #idga Teufel-Gov specific issues:Administrative Procedures Act, Federal Advisory Committee Act, Federal Records Act-this is a sticking point
12:40 pm AirmanMagazine: #idga Teufel-Gov specific issues:Administrative Procedures Act, Federal Advisory Committee Act, Federal Records Act-this is a sticking point
12:41 pm AFdotmil: #idga Teufel-more, Freedom of Info Act, Paperwork Reduction Act, Privacy Act, OMB M-00-13 Federal Cookie Policy
12:41 pm AirmanMagazine: #idga Teufel-more, Freedom of Info Act, Paperwork Reduction Act, Privacy Act, OMB M-00-13 Federal Cookie Policy
12:42 pm AFdotmil: #idga Teufel-more Posts constituting “official position” of agency
12:42 pm AirmanMagazine: #idga Teufel-more Posts constituting “official position” of agency
12:45 pm salemonz: Teufel: watch out for posting of proprietary info, classified info, intellectual prop, privileged info, personal info #idga — DUHH!
12:46 pm AFdotmil: #idga Teufel-What to watch out for, posting of: Proprietary, classified, privileged, personal information and intellectual property.
12:46 pm AirmanMagazine: #idga Teufel-What to watch out for, posting of: Proprietary, classified, privileged, personal information and intellectual property.
12:46 pm AFdotmil: #idga Teufel-Also innappropriate behavior.
12:46 pm AirmanMagazine: #idga Teufel-Also innappropriate behavior.
12:46 pm salemonz: Teufel: think “does this SocMed tool serve the public interest.” #idga
12:48 pm salemonz: Teufel: work with lawyers. Don’t try to do it all on your own. #idga
12:48 pm AFdotmil: #idga Teufel-Checklist: Is it in the gov’t interest; stay up on developments; institute agency sm policy; comply with law, rules, guidance
12:48 pm AirmanMagazine: #idga Teufel-Checklist: Is it in the gov’t interest; stay up on developments; institute agency sm policy; comply with law, rules, guidance
12:52 pm salemonz: Teufel: good privacy policy is essential to gain public trust. People want to know how their information is being used. #idga
12:52 pm AFdotmil: #idga Teufel-more:moderate sm sites, establish complaint process, establish compliance and audit, good privacy documentation, user rules
12:52 pm AirmanMagazine: #idga Teufel-more:moderate sm sites, establish complaint process, establish compliance and audit, good privacy documentation, user rules
12:54 pm salemonz: Ltc arata is next. Again?! YES!! Woohoo Ltc Arata! #idga
12:54 pm AFdotmil: #idga next speaker LTC Arata returns to the lectern to discuss U.S. Army Public Affairs: First Steps of Transforming U.S. Government
12:54 pm AirmanMagazine: #idga next speaker LTC Arata returns to the lectern to discuss U.S. Army Public Affairs: First Steps of Transforming U.S. Government
12:55 pm salemonz: Arata second talk is about army pulic affairs integration of social media platforms in government. #idga
12:56 pm salemonz: Arata: this talk may seem basic, but remember not all of us are believers yet. We have to keep preaching. #idga
12:57 pm salemonz: Arata: we don’t have to respond to every post. People help each other. #idga
12:58 pm AFdotmil: #idga Arata-Army has sm presence on facebook, YouTube, flickr, twitter, iReport, Delicious, Vimeo
12:58 pm AirmanMagazine: #idga Arata-Army has sm presence on facebook, YouTube, flickr, twitter, iReport, Delicious, Vimeo
1:00 pm salemonz: Arata: check out civilian orgs similar to yours, see how they’re working and learn from there. #idga
1:00 pm AFdotmil: #idga Teufel-There are other people out there doing this. Check out their strategies.
1:00 pm AirmanMagazine: #idga Teufel-There are other people out there doing this. Check out their strategies.
1:01 pm salemonz: Arata: good tip is to find a person above you and make them a SocMed believer. They can give you license to play. #idga
1:03 pm AFdotmil: #idga Arata-Correction last few posts were Arata as introduced earlier.
1:03 pm AirmanMagazine: #idga Arata-Correction last few posts were Arata as introduced earlier.
1:04 pm salemonz: Arata: when adding this to normal ops, don’t get into all SocMed tools just because. Shiny and new alone isn’t a good justification. #idga
1:07 pm salemonz: Arata: SocMed attracts traditional media coverage too. Our blogger roundtables have gotten some reg reporters too #idga
1:08 pm AFdotmil: #idga Arata-Have a plan, think strategically, but don’t wait for perfect rules.
1:08 pm AirmanMagazine: #idga Arata-Have a plan, think strategically, but don’t wait for perfect rules.
1:09 pm salemonz: Arata: measurement is a challenge. Can easily be overwhelmed with all SocMed options. #idga
1:11 pm AFdotmil: #idga Arata-Everyone wants to have their own sm presence. Not all need it. Must plan before starting and monitor to determine usefulness.
1:11 pm AirmanMagazine: #idga Arata-Everyone wants to have their own sm presence. Not all need it. Must plan before starting and monitor to determine usefulness.
1:13 pm AFdotmil: #idga Arata-Comment from the crowd: Too many sites leads to confusion among the public.
1:13 pm AirmanMagazine: #idga Arata-Comment from the crowd: Too many sites leads to confusion among the public.
1:13 pm salemonz: Arata: working with IT and legal is very important too. PA doesn’t know it all, by far. #idga
1:16 pm salemonz: Arata: how did we measure SocMed? First we look at numbers, then we look at how many comments, we also see what comments got responses #idga
1:26 pm salemonz: Arata: what does future hold? We must listen. Assess figure out what to say. Expand to other platforms. #idga
1:32 pm salemonz: Arata: you might be late, but don’t hesitate. Get on it. #idga
1:32 pm StephenGreene: RT AirmanMagazine #idga Arata-Have a plan, think strategically, but don’t wait for perfect rules.
1:44 pm wywgcap: The hashtag for #socialmediaforgov changed to #idga
1:45 pm skrabut: The hashtag for #socialmediaforgov changed to #idga
2:00 pm Beth_Wilson: RT @salemonz: Arata: you might be late, but don’t hesitate. Get on it. #idga (umm…Dept of Navy, looking for good things 🙂 )
2:08 pm pjbphotoandvids: Great discussions at the conference! Always be looking for the next big thing, could it be google wave? #idga
2:10 pm LindyKyzer: I just connived my way into more brownies, since they ran out and I didn’t get one. Not the best tasting, but victory is sweet. 😉 #idga
2:12 pm pjbphotoandvids: @lindyKyzer wanted to rip my head off for taking the last brownie. #idga
2:21 pm salemonz: LCDR Russel, coast guard press secretary is next. #idga
2:22 pm AFdotmil: #idga next speaker is LCDR Tony Russell, Press Secretary to the Commandant, USCG discussing USCG Layered Communication Strategies
2:22 pm AirmanMagazine: #idga next speaker is LCDR Tony Russell, Press Secretary to the Commandant, USCG discussing USCG Layered Communication Strategies
2:23 pm AFdotmil: #idga Russell: Twitterbyte: Social media lexicon sucks.
2:23 pm AirmanMagazine: #idga Russell: Twitterbyte: Social media lexicon sucks.
2:23 pm salemonz: Russel: coast guard last sept issued three policies that got us into SocMed. We issued Internet posting message to inform peeps how #idga
2:25 pm salemonz: Russel: we consider every coast guard member a spokesperson. “if you did it you should talk about it.” #idga
2:25 pm AFdotmil: #idga Russell-Every Coast Guard member is a spokesperson. If you are involved in a mission or operation, you can talk about it.
2:25 pm AirmanMagazine: #idga Russell-Every Coast Guard member is a spokesperson. If you are involved in a mission or operation, you can talk about it.
2:26 pm AFdotmil: #idga Russell-Social media simply added another channel for that public affairs practice.
2:26 pm AirmanMagazine: #idga Russell-Social media simply added another channel for that public affairs practice.
2:26 pm salemonz: Russel: we’re letting guardsmen figure out best way to use particular technologies. We don’t dictate what. they know their audiences #idga
2:27 pm pjbphotoandvids: Russel: Coasties keep it all mobile and outside of the .mil domain #idga
2:27 pm salemonz: Russel: we don’t publish most content through .mil. We keep it mobile. #idga
2:28 pm salemonz: Russel: cg members know to keep opsec in mind depending on story. They’ve been educated. #idga
2:28 pm AFdotmil: #idga Russell-Press team has a mobile media kit, laptop, camera w/video, ipod recorder. Used when the commander travels.
2:28 pm AirmanMagazine: #idga Russell-Press team has a mobile media kit, laptop, camera w/video, ipod recorder. Used when the commander travels.
2:28 pm salemonz: Russel: doing it all with very little investments. Only need. Little time. #idga
2:29 pm AFdotmil: #idga Russell-Local commanders empowered to tell the Coast Guard story happening at their locations.
2:29 pm AirmanMagazine: #idga Russell-Local commanders empowered to tell the Coast Guard story happening at their locations.
2:29 pm salemonz: Russel: social meia is not separate. It’s a part of larger strategic comm strat. #idga
2:32 pm StephenGreene: RT @AirmanMagazine #idga Russell-Press team has a mobile media kit, laptop, camera w/video, ipod recorder. Used when the commander travels.
2:32 pm salemonz: Russel: master cheif’s blog is very active. Opportunity to let people rant and address concerns. #idga
2:32 pm FORSCOM: The attendees at the IDGA conference for Social Media Strategies for DoD and Government are back from break. #idga
2:34 pm meghankathleen: YES! SocMed is just a tool! RT @salemonz: Russel: social meia is not separate. It’s a part of larger strategic comm strat. #idga
2:34 pm FORSCOM: The next presenter is the press secretary for the Commandant of the U.S. Coast Guard. #idga
2:34 pm AFdotmil: #idga Russell-Using blogs, iCommandant, many others to get the messages out. Coast Guard All Hands blog. Blog feeds facebook page.
2:34 pm AirmanMagazine: #idga Russell-Using blogs, iCommandant, many others to get the messages out. Coast Guard All Hands blog. Blog feeds facebook page.
2:35 pm salemonz: Russel: as you look at each of your different SocMed pages, ask how they all fit together? Do they work toward one purpose. #idga
2:35 pm FORSCOM: He and the Chief of Media Relations for the U.S. Coast Guard will talk about strategic communication goals and requirements; #idga
2:37 pm FORSCOM: implementation of social media technologies in current communication strategies; Social media tactical action ? what we intend to do #idga
2:37 pm FORSCOM: for future initiatives #idga
2:40 pm salemonz: Russel: we have some quantitative metrics that are great, sure; but our qualitative metrics are even better. #idga
2:41 pm FORSCOM: Press secretary says social media lexicon isn’t that great…blogging, tweeting etc. #idga
2:41 pm FORSCOM: United States Coast Guard really getting involved and embracing social media. Leverage technologies to synchronize efforts. #idga
2:41 pm salemonz: Russel: with our micro audiences, we see large increase in participation. We’ve seen some blogs go from very negative to positive. #idga
2:42 pm LindyKyzer: Coast Guard speaker offering some good examples. I love Coasties…maybe they’ll give me my next job? #idga
2:43 pm FORSCOM: The Coast Guard Compass is the official report of the U.S. Coast Guard on its people and missions. http://coastguard.dodlive.mil/ #idga
2:43 pm pjbphotoandvids: Russell: Twitter is a great situational awareness tool. Follow the right people and you will be in the know #idga
2:43 pm salemonz: Russel: with Twitter, if you follow the right people, you can get big heads up on relevant topics for the day. #idga
2:44 pm StephenGreene: #idga LCDR Russell “Twitter great for situational awareness” good view into current thoughts of audience
2:46 pm SusanClizbe: RT @StephenGreene: #idga LCDR Russell “Twitter great for situational awareness” good view into current thoughts of audience
2:49 pm SusanClizbe: RT @salemonz: Russel: social media is not separate. It’s a part of larger strategic communication strategy. #idga
2:50 pm AFdotmil: #idga Russell-USCG first accepted all anonymous posts, currently prefer people give their names, will accept pseudonyms. Anon adds nothing.
2:50 pm AirmanMagazine: #idga Russell-USCG first accepted all anonymous posts, currently prefer people give their names, will accept pseudonyms. Anon adds nothing.
2:54 pm salemonz: ??? – is small coast guard size good or bad with SocMed. #idga
2:55 pm salemonz: Russel: resistance to cultural change is constant regardless of size #idga
2:56 pm salemonz: Russel: coast guard missed a SocMed opportunity during last Haiti event. We stopped a mass exodus. Main media didn’t care. #idga
2:57 pm salemonz: Russel: don’t use all SocMed tools. Pick the ones that give you value. #idga
2:57 pm pjbphotoandvids: RT @hueythewookiee: Russell: folks who say social media is too hard, perhaps you’re trying to do too much, use what you need #idga,
2:58 pm salemonz: ??? – in emergency ops, do you have policy for first responders to do mission rather than do SocMed. #idga
2:59 pm salemonz: Russel: first responders should be doing mission. Only when they aren’t engaged for a few moments should they start SocMed. #idga
3:00 pm salemonz: ??? – with video shot on site, do you have any privacy concerns? #idga
3:01 pm salemonz: Russel: immediate release video trumps privacy b/c it’s news. Year later you might have issues b/c it’s promotional. #idga
3:03 pm AFdotmil: #idga Russell-Really good things to know about the USCG. This was an interesting presentation.
3:03 pm AirmanMagazine: #idga Russell-Really good things to know about the USCG. This was an interesting presentation.
3:11 pm GarciaAJ: catching up on tweets from teh #idga conf… @hmiller23 i got you dont worry!
3:12 pm LindyKyzer: My twitter account got a shout out #idga. Woo woo. I even cheered for myself (I have no shame).
3:32 pm Beth_Wilson: RT @salemonz: ??? – in emergency ops, do you have policy for first responders to do mission rather than do SocMed. #idga
3:39 pm AFdotmil: #idga Conference over for today. I’ll try to follow closer tomorrow. E-mail bogging me down today.
3:39 pm AirmanMagazine: #idga Conference over for today. I’ll try to follow closer tomorrow. E-mail bogging me down today.
3:48 pm newsdede: Big day tomorrow… briefing at the #idga conference about LTG Van’s blog – the good, bad and ugly!
3:52 pm US_EUCOM: A lot of great overview discussion of DoD’s use of Social Media at the #idga conf. Hope to get more new ideas tomorrow.
3:54 pm abbebuck: RT@US_EUCOM lot of great overview discussion of DoD’s use of Social Media at the #idga conf. Hope to get more new ideas tomorrow #idga
3:54 pm tericee: @salemonz @DM_Green A version of Shift Happens is available on Intelink at http://bit.ly/WTtkO (not sure if it’s the same as shown at #idga)
3:55 pm chrisdabin: RT @wywgcap The hashtag for #socialmediaforgov changed to #idga
3:57 pm US_EUCOM: Discussed the power of Twitter’s “chat” feature when viewed with TweetGrid.com, especially during a crisis or major operation. #idga
3:59 pm chrisdabin: operation #idga 2/2
3:59 pm chrisdabin: RT @US_EUCOM Discussed the power of Twitter’s chat feature when viewed with TweetGrid.com, especially during a crisis or major 1/2 #idga
4:10 pm US_EUCOM: A great SM tool is TweetGrid’s widget, allowing your tweets to post in real-time on any web site. Visit our HUD http://bit.ly/HkWbQ #idga
4:21 pm SusanClizbe: RT @newsdede: Big day tomorrow… briefing at the #idga conference about LTG Van’s blog – the good, bad and ugly! #usace

June 24, 2009
5:35 am Donmanski: follow what’s happening at the social media conf at #idga
7:15 am FORSCOM: Day 2 of the IDGA conference for Social Media Strategies for DoD and Government should begin in 6 minutes. #idga
7:23 am salemonz: #idga day 2. First up is Sarah Nagelmann, asst cheif of staff and director of strat communication.
7:24 am erikwennerstrom: Back for Day Two of the Social Media for DOD Conference, good stuff yesterday and hope today is the same #idga
7:25 am salemonz: Nagelmann: military shoud switch from risk averse to risk accepting in SocMed #idga
7:25 am FORSCOM: The first session today will be a presentation by the Director of Strategic Communication for United States Southern Command. #idga
7:25 am GarciaAJ: using tweetgrid to capture #idga tweets– day 2
7:25 am salemonz: Nagelmann: perfect is still enemy of good enough. SocMed is about learning lessons and adapting. #idga
7:28 am salemonz: @GarciaAJ mmmm love tweetgrid #idga
7:29 am FORSCOM: Agenda topics to be covered will be the importance of and focus on communication at United States Southern Command; utility of #idga
7:29 am salemonz: Nagelmann works with southcom. Did I say that? Cool. #idga
7:30 am salemonz: Nagelmann: our mission requires partnerships. SocMed helps us build coordinate and maintain those. #idga
7:30 am FORSCOM: cultivating open innovation; and use of new media and web 2.0 at a combatant command to reach new audiences #idga
7:30 am salemonz: Nagelmann: our focus is threefold: inclusion, interest alignment, internal communications #idga
7:32 am AFdotmil: #idga First speaker this morning is Sarah Nagelmann, Assistant Chief of Staff & Director, Strategic Communication, U.S. SOUTHCOM
7:32 am AirmanMagazine: #idga First speaker this morning is Sarah Nagelmann, Assistant Chief of Staff & Director, Strategic Communication, U.S. SOUTHCOM
7:33 am salemonz: Nagelmann: old business model says employees are expendable. New model says take care of employees first. How to empower them? #idga
7:33 am AFdotmil: #idga Naglemann-Topic “US SOUTHCOM:Spreading the Word in a New Era of Communication Sharing”
7:33 am AirmanMagazine: #idga Naglemann-Topic “US SOUTHCOM:Spreading the Word in a New Era of Communication Sharing”
7:34 am salemonz: Nagelmann: our leadership has given us freedom to fail. That lets us move forward and learn. #idga
7:34 am salemonz: ??? – what measures failed? #idga
7:35 am salemonz: Nagelmann: 4th fleet is one. 4th fleet is transitive. No ships affiliated. It’s only ships in an area at given time… #idga
7:37 am salemonz: Nagelmann: ..our partner nations were not informed of what 4th fleet was.They thought it was new fleet for military ops. Strat failure #idga
7:37 am salemonz: ??? – how have you tried to engage families? #idga
7:38 am OH_Online: RT @FORSCOM cultivating open innovation; and use of new media and web 2.0 at a combatant command to reach new audiences #idga
7:38 am salemonz: Nagelmann: we have worked to engage regional families. We established southcom baseball teams and sent med clinics too. Built rapport #idga
7:39 am hueythewookiee: RT @salemonz Nagelmann: worked to engage regional families, established southcom baseball teams, sent med clinics too. Built rapport #idga
7:39 am salemonz: Nagelmann: we also made an electronic newsletter for mil fams to replace ignored printed pub. Internal Comms. #idga
7:39 am govwiki: Nagelmann: lesson learned – we need to be more proactive in engagement btw partner nations and agencies #idga, #.. http://tinyurl.com/lujx5r
7:40 am salemonz: Nagelmann: public/private partnerships is another effort. We brought together CEOs and profs and gov’t ppl. They became very involved #idga
7:43 am salemonz: Nagelmann: We have cmdr’s blog that is written by the actual cmdr. Has 44,000 subscribers. Largely friendly. Need more critics, tho #idga
7:44 am AFdotmil: #idga Naglemann-Commander’s blog, first only in English, recently translated to Spanish and soon will be in Portuguese
7:44 am AirmanMagazine: #idga Naglemann-Commander’s blog, first only in English, recently translated to Spanish and soon will be in Portuguese
7:44 am salemonz: Nagelmann: we work a LOT with agencies and embassies. Our mission statement directs us to do so as well #idga
7:46 am FORSCOM: http://pic.gd/829aee Director of Strategic Communication for United States Southern Command briefing attendees at #idga
7:46 am AFdotmil: #idga Naglemann-Believes Facebook is helpful for everyone in command. Take 10 min breaks and talk to friends on FB, just be smart about it
7:46 am AirmanMagazine: #idga Naglemann-Believes Facebook is helpful for everyone in command. Take 10 min breaks and talk to friends on FB, just be smart about it
7:46 am salemonz: Nagelmann: my facebook is in the gray area. I have personal and pro friends. There is blending. Can be tricky. #idga
7:47 am pjbphotoandvids: Nagelmann: In using Social Media You have to be willing to accept some amount of risk! It’s not a perfect world #idga
7:47 am LindyKyzer: Back at #idga and learning about US Southcom, talking blogging and the power of the Facebook community.
7:47 am AFdotmil: #idga Naglemann-FB profile is both personal and professional. Twitter account is business only.
7:47 am AirmanMagazine: #idga Naglemann-FB profile is both personal and professional. Twitter account is business only.
7:48 am salemonz: Nagelmann: what frustrates me about SocMed is when people jump at bright shinny objects. There needs to be purpose #idga
7:50 am AFdotmil: #idga Naglemann-Sometimes we jump at bright shiny objects too often. Planning at US SOUTHCOM took 18 months. Planning pays off.
7:50 am AirmanMagazine: #idga Naglemann-Sometimes we jump at bright shiny objects too often. Planning at US SOUTHCOM took 18 months. Planning pays off.
7:50 am FORSCOM: Trying to engage in places that aren’t traditional for the military. SOUTHCOM has a commanders blog. Has 44k subscribers. #idga
7:50 am salemonz: @tericee Jack showed me an article that you tweeted this morning. I didn’t catch it, could you send it to me again? #idga
7:50 am FORSCOM: Demographics largest US. Working on getting it in several different languages. Have Facebook and Twitter sites… #idga
7:50 am FORSCOM: SOUTHCOM working more with agencies and embassy. #idga
7:51 am FORSCOM: SOUTHCOM is also on Flickr… #idga
7:52 am StephenGreene: RT FORSCOM Several things social media doesn’t do. Let’s not forget about strategy in the effort of social media. #idga
7:53 am salemonz: ??? – if you don’t have strat in place yet, how do you proceed? Do you launch fb page or wait? #idga
7:54 am salemonz: Nagelmann: sure. Go for it. Be flexible. Don’t let perfect be enemy of good enough #idga
7:54 am abbebuck: RT@FORSCOM Trying to engage in places that aren’t traditional for the military. SOUTHCOM has a commanders blog. Has 44k subscribers. #idga
7:58 am AFdotmil: #idga Naglemann-FB, Blogs can reach both internal and external audiences.
7:58 am AirmanMagazine: #idga Naglemann-FB, Blogs can reach both internal and external audiences.
7:59 am salemonz: Collins: what is your relationship with southcom info operation cell? #idga
8:00 am salemonz: Nagelmann: they are a part of our working group. We make sure we crosstalk, collaborate and stay on same page #idga
8:01 am norfolkdistrict: He said, she said! New blogs about Day 1 of the “Social Media for DoD and Government” conference! http://tr.im/pzVm http://tr.im/pzVs #idga
8:02 am salemonz: Nagelmann: we focused on baseline communication in first year to make sure Comms got out to everybody #idga
8:02 am salemonz: ??? – did you establish training? #idga
8:02 am salemonz: Nagelmann: don’t need it for younger people. Did need some for senior leadership. #idga
8:03 am salemonz: ??? – you need totrain young people. They put up too much personal info. #idga
8:04 am salemonz: Nagelmann: that becomes a personal issue, but maybe that becomes a training need. #idga
8:05 am AFdotmil: #idga Naglemann-Need enough significant content to make it worth the noise.
8:05 am AirmanMagazine: #idga Naglemann-Need enough significant content to make it worth the noise.
8:06 am StephenGreene: From crowd at #idga conf.: Content is king so long as it is relevant
8:07 am salemonz: Nagelmann: Ted.com I spend 30 mins a day watching talks. Great source of learning #idga
8:07 am salemonz: Nagelmann: clay shirky is important to listen to #idga
8:08 am salemonz: Nagelmann: shirky: info revolution is similar to industrial rev #idga
8:09 am salemonz: Nagelmann: shirky: just like there was surplus of labor, now we have surplus of free time. Gin carts then TV now. #idga
8:10 am salemonz: Nagelmann: 100 million human hours on wikipedia. US alone watching TV per hour 200 billion hours. Amazing #idga
8:13 am salemonz: Nagelmann: open innovation. It lowers barriers to entry so everybody can help solve problem.Not saying public should help plan mil ops #idga
8:14 am salemonz: Nagelmann: but public can help in many parts in government. Open innovation #idga
8:15 am salemonz: Nagelmann; we’ve moved from farming to industrial to knowledge based Econ. Maybe next is wisdom based. #idga
8:15 am StephenGreene: SouthCom’s Nagelmann – move from knowledge-based to wisdom-based economy #idga
8:18 am jakolaw: FORSCOMhttp://pic.gd/829aee Director of Strategic Communication for United States Southern Command briefing attendees at #idga
8:27 am FORSCOM: Next presentation is, How to Maximize you Blog: Promoting your Organization’s Message #idga
8:27 am AFdotmil: #idga Next speaker is Colleen Bayus, Consumer Information Specialist, US General Services Administration: How to maximize your blog.
8:27 am AirmanMagazine: #idga Next speaker is Colleen Bayus, Consumer Information Specialist, US General Services Administration: How to maximize your blog.
8:27 am FORSCOM: This session is being delivered by a Consumer Information Specialist for the General Services Administration. #idga
8:28 am FORSCOM: People want blogging… It offers anonymity, inexpensive, easy to change, provides a platform to make a message public immediately. #idga
8:28 am AFdotmil: #idga Bayus-Must have compelling content. Most important issue is frequency of posts. Frequent quality posts are the best recipe.
8:28 am AirmanMagazine: #idga Bayus-Must have compelling content. Most important issue is frequency of posts. Frequent quality posts are the best recipe.
8:29 am FORSCOM: Why Gov? Attracts new audiences for gov information and services, puts a human face on gov, opens conversation. #idga
8:30 am AFdotmil: #idga Bayus-Don’t tell everything you know about the topic. Let the links provide further information. Check it out at: http://ow.ly/fJ8k
8:30 am AirmanMagazine: #idga Bayus-Don’t tell everything you know about the topic. Let the links provide further information. Check it out at: http://ow.ly/fJ8t
8:31 am AFdotmil: #idga Bayus-Be personable. Choose subject matter experts should be interested in writing about their topics.
8:31 am AirmanMagazine: #idga Bayus-Be personable. Choose subject matter experts should be interested in writing about their topics.
8:32 am abbebuck: Why Gov? RT@FORSCOM Why Gov? Attracts new audiences for gov information and services, puts a human face on gov, opens conversation. #idga
8:33 am AFdotmil: #idga Bayus-Build relationships with other bloggers. If there is another blog covering your post, send the blogger a link.
8:33 am AirmanMagazine: #idga Bayus-Build relationships with other bloggers. If there is another blog covering your post, send the blogger a link.
8:33 am LindyKyzer: Getting blog tips from www.govgab.com blogger – that do you think of that U.S. Gov’t blog? #idga
8:34 am AFdotmil: #idga Bayus-Include social bookmarking capabilities-expand presence to Facebook, Digg, myspace, etc.
8:34 am AirmanMagazine: #idga Bayus-Include social bookmarking capabilities-expand presence to Facebook, Digg, myspace, etc.
8:35 am AFdotmil: #idga Bayus-GovGab blog sends top five links to Facebook info sharing each day. Fans then have access to links to the blog.
8:35 am AirmanMagazine: #idga Bayus-GovGab blog sends top five links to Facebook info sharing each day. Fans then have access to links to the blog.
8:37 am AFdotmil: #idga Bayus-Media releases-Pack in links, bios other info so that readers have many ways to access your content. Allows reader to choose.
8:37 am AirmanMagazine: #idga Bayus-Media releases-Pack in links, bios other info so that readers have many ways to access your content. Allows reader to choose.
8:38 am StephenGreene: US GSA’s Colleen Bayus: Give them info the way they like it. #idga
8:39 am AFdotmil: #idga Bayus-Remember who you are talking to. Don’t use jargon. Be sure to respond to comments. Watch out for self-promoting posters.
8:39 am AirmanMagazine: #idga Bayus-Remember who you are talking to. Don’t use jargon. Be sure to respond to comments. Watch out for self-promoting posters.
8:40 am FORSCOM: Gvmt Pioneers: 36 Active Federal agency public blogs & growing, elected official blogs at all Levels, Webcontent.gov provides advice. #idga
8:41 am FORSCOM: Blogs are a great source for information. Expand beyond blogging by including social bookmarking – capabilities expand presence… #idga
8:41 am FORSCOM: Digg is a good bookmark. Concentrate on Social Media synergy. #idga
8:41 am AFdotmil: #idga Bayus-Don’t rush in just for the purpose of having a blog. Make sure it is useful and will help get your message out.
8:42 am AirmanMagazine: #idga Bayus-Don’t rush in just for the purpose of having a blog. Make sure it is useful and will help get your message out.
8:42 am skrabut: Following the Social Media for Government summit at #idga
8:42 am wywgcap: Following the Social Media for Government summit at #idga
8:42 am uwcesedtech: Following the Social Media for Government summit at #idga
8:45 am LindyKyzer: Blogging well as a corporate entity is tough. It’s something we struggle with every day at Army LIVE! #idga
8:45 am AFdotmil: #idga Bayus-Select the best platform for the message. Blog for non-event based issues and more in-depth coverage. Twitter for breaking news
8:45 am AirmanMagazine: #idga Bayus-Select the best platform for the message. Blog for non-event based issues and more in-depth coverage. Twitter for breaking news
8:47 am pjbphotoandvids: #idga interesting video about hurricane updates and twitter
8:47 am pjbphotoandvids: #idga interesting video about hurricane updates and twitter http://tinyurl.com/ktsrs2
8:57 am Raymond_Gobberg: salient point: need to lower the barriers of entry to the conversation, leverage power of audience #s, http://bit.ly/5kwFm #idga
9:18 am CliffyClown: Great info coming from #idga… If you are not following, you should check it out! @AFdotmil is tweeting the key points. Great work!
9:33 am AFdotmil: #idga Next speaker is Col Michael Caldwell, USAF, SAF/PA discussing “USAF Public Affairs: From and Air Force Colonel.
9:33 am AirmanMagazine: #idga Next speaker is Col Michael Caldwell, USAF, SAF/PA discussing “USAF Public Affairs: From and Air Force Colonel.
9:35 am AFdotmil: #idga Caldwell-Planning played a huge role in Air Force social media presences. Team developed ideas and investigated channels b4 starting
9:35 am AirmanMagazine: #idga Caldwell-Planning played a huge role in Air Force social media presences. Team developed ideas and investigated channels b4 starting
9:35 am PTSDConference: #idga someone who’s there ask if any of the speakers has an example of an official social media policy for their employees/troops?
9:36 am AFdotmil: #idga Caldwell-SAF/Pa has 1281 Acitve Duty Air Force Public Affairs people, plus 1k+ civilians.
9:36 am AirmanMagazine: #idga Caldwell-SAF/Pa has 1281 Acitve Duty Air Force Public Affairs people, plus 1k+ civilians.
9:37 am AFdotmil: #idga Caldwell-Currently training and enabling all Airmen to tell the Air Force story.
9:37 am AirmanMagazine: #idga Caldwell-Currently training and enabling all Airmen to tell the Air Force story.
9:37 am salemonz: Taking a break. Hugh, you got this! #idga
9:39 am AFdotmil: #idga Caldwell-We are in the midst of a communication revolution. We know when it started but in the continuum we don’t know where it ends
9:39 am AirmanMagazine: #idga Caldwell-We are in the midst of a communication revolution. We know when it started but in the continuum we don’t know where it ends
9:39 am StephenGreene: USAF Col. Caldwell: In a communication revolution. Resources imploding while comms exploding. #idga
9:40 am tericee: @salemonz @hueythewookiee I like this: @jetblue uses Twitter in 4 parts: listen, engage, inform, humanize (RT @Armano from e2conf) #idga
9:42 am JIEDDO: Air Force Colonel cracking jokes about iPhones and Dominos pizza. Ain’t social media grand? #idga
9:42 am AFdotmil: #idga Caldwell-Phone is just a phone, but iphone is much more, laptop computer, portable workcenter, can do your job from anywhere
9:42 am AirmanMagazine: #idga Caldwell-Phone is just a phone, but iphone is much more, laptop computer, portable workcenter, can do your job from anywhere
9:43 am AFdotmil: #idga Caldwell-We have to pay attention to the blogging community.
9:43 am AirmanMagazine: #idga Caldwell-We have to pay attention to the blogging community.
9:45 am JIEDDO: USAF Col. Caldwell: Enemy has been fighting information war since 9/11 while we’ve been fighting the kinetic war. #idga
9:46 am AFdotmil: #idga Caldwell-We are at war. Our enemies use technology to get the edge in commiunication. Information war is no less important.
9:46 am AirmanMagazine: #idga Caldwell-We are at war. Our enemies use technology to get the edge in commiunication. Information war is no less important.
9:47 am JIEDDO: Col. Caldwell: Blogalists – awesome portmanteau of blogger and journalist. #idga
9:47 am AFdotmil: #idga Caldwell-Getting information to people today is different than in the past. The business model for communication has changed.
9:47 am AirmanMagazine: #idga Caldwell-Getting information to people today is different than in the past. The business model for communication has changed.
9:47 am PTSDConference: RT @AirmanMagazine: #idga Caldwell-Getting information to people today is different than in the past. The business model for communicati …
9:49 am AFdotmil: #idga Caldwell-Newspapers are dying, few will survive in the traditional form, radio and television also down as sources for news.
9:49 am AirmanMagazine: #idga Caldwell-Newspapers are dying, few will survive in the traditional form, radio and television also down as sources for news.
9:49 am StephenGreene: USAF Col. Caldwell: By 2015 only 4 dailies left in US. Return of “town square”… but virtual and worldwide #idga
9:50 am AFdotmil: #idga Caldwell-Communication today is akin to the Town Square meetings of the past, except your neighbors are global and the venue is online
9:50 am AirmanMagazine: #idga Caldwell-Communication today is akin to the Town Square meetings of the past, except your neighbors are global and the venue is online
9:51 am JIEDDO: Oh, JIEDDO is at the #IDGA Social Media conference. Hey, gov. And mil. blogalists! http://twitpic.com/8a62k
9:51 am AFdotmil: #idga Caldwell-Engage proactively. Airmen are already using social media. We want Airmen out there telling their story about the AF
9:51 am AirmanMagazine: #idga Caldwell-Engage proactively. Airmen are already using social media. We want Airmen out there telling their story about the AF
9:53 am AFdotmil: #idga Caldwell-We want 331,700 Airmen to engage in the social space. We give them guidance and tools and let them go.
9:53 am AirmanMagazine: #idga Caldwell-We want 331,700 Airmen to engage in the social space. We give them guidance and tools and let them go.
9:55 am AFdotmil: #idga Caldwell-If Airmen are doing, I should be doing it too. Started blog called “From an Air Force Colonel” See here http://ow.ly/fJHW
9:55 am AirmanMagazine: #idga Caldwell-If Airmen are doing, I should be doing it too. Started blog called “From an Air Force Colonel” See here http://ow.ly/fJIe
9:55 am LindyKyzer: If we as leaders want our airmen to do it (social media), we have to do it too – @AFPAA at #idga. Absolutely agree
9:56 am FORSCOM: Next IDGA conference presentation is by the Deputy Director, USAF Public Affairs. #idga
9:56 am StephenGreene: RT @AirmanMagazine #idga Caldwell-We want 331,700 Airmen to engage in the social space. We give them guidance and tools and let them go.
9:58 am AFdotmil: #idga Caldwell-AF has many successes. Micro blogging (Twitter), Moblogging (iPhone) will impact AF communication.
9:58 am AirmanMagazine: #idga Caldwell-AF has many successes. Micro blogging (Twitter), Moblogging (iPhone) will impact AF communication.
9:58 am FORSCOM: USAF has 246 PA officers, 319 PA specialists, 421 videographers, 474 photographers. These are the folks everyone thought would be #idga
9:58 am FORSCOM: positioned to do social media. Only about 50 of these folks are available. Only about 50 of these folks are available. #idga
10:00 am AFdotmil: #idga Caldwell-GAO suggested GPS would fail. AF did a Twitter news conference. 1-hour conf, 18 bloggers. Result: 622 trad news stories
10:00 am AirmanMagazine: #idga Caldwell-GAO suggested GPS would fail. AF did a Twitter news conference. 1-hour conf, 18 bloggers. Result: 622 trad news stories
10:00 am FORSCOM: AF is trying to figure out communication revolution. Don’t know where they are and not sure where its going. With social media every- #idga
10:01 am AFdotmil: #idga Caldwell-Could not have achieved the same result with traditional media roundtable.
10:01 am AirmanMagazine: #idga Caldwell-Could not have achieved the same result with traditional media roundtable.
10:01 am StephenGreene: USAF Col. Caldwell: Twitter conf w/ 18 people yielded 622 pieces of coverage in mainstream media #idga
10:01 am FORSCOM: one is a journalist – Real-time. Unlimited access. The cell phone is replacing everything, your laptop, jukebox, movie theater, #idga
10:02 am FORSCOM: navigation system… You can do your job from anywhere! This is an exploding environment! #idga
10:02 am JIEDDO: Col. Caldwell: Paraphrase – “Trust is the key for defense social media.” #idga
10:03 am AFdotmil: #idga Caldwell-Education and guidance in place and continuing. Official policy for new media not done yet.
10:03 am AirmanMagazine: #idga Caldwell-Education and guidance in place and continuing. Official policy for new media not done yet.
10:04 am publicrelations: Gen Caldwell is a GREAT leader! rt @AFdotmil #idga Caldwell-Could not have achieved the same result with traditional media roundtable.
10:05 am AFdotmil: #idga Caldwell-We don’t have a policy for Airman to talk to his neighbor on the front porch, why do we need one for social media?
10:05 am AirmanMagazine: #idga Caldwell-We don’t have a policy for Airman to talk to his neighbor on the front porch, why do we need one for social media?
10:06 am ilovemytroops: RT @soldiersangels: Gen Caldwell is a GREAT leader! RT @AFdotmil #idga Caldwell-Could not have achieved the same result w/traditional me …
10:06 am AFdotmil: #idga Caldwell-Culture change is inevitable. Old ways don’t work anymore. Must embrace the new ways.
10:06 am AirmanMagazine: #idga Caldwell-Culture change is inevitable. Old ways don’t work anymore. Must embrace the new ways.
10:07 am JIEDDO: Col. Caldwell: News releases are dead? #idga
10:08 am StephenGreene: RT @AirmanMagazine #idga Caldwell-We don’t have a policy for Airman to talk to his neighbor on the front porch, why do we need one for SM?
10:09 am AFdotmil: #idga Caldwell-Air Force not there yet in getting access at work. That will also require a culture change among the Comm (IT) community
10:09 am AirmanMagazine: #idga Caldwell-Air Force not there yet in getting access at work. That will also require a culture change among the Comm (IT) community
10:10 am StephenGreene: RT @AirmanMagazine #idga Caldwell-Culture change is inevitable. Old ways don’t work anymore. Must embrace the new ways.
10:13 am AFdotmil: #idga Caldwell-Question: Is AF developing mobile friendly AF.mil A:Yes in development now. Sight just went through revamp http://ow.ly/fJPo
10:13 am AirmanMagazine: #idga Caldwell-Question: Is AF developing mobile friendly AF.mil A:Yes in development now. Sight just went through revamp http://ow.ly/fJPu
10:13 am pjbphotoandvids: #idga Dede Cordell is in the hizzie! Looking forward to her lessons learned on running a commander’s blog
10:14 am AFdotmil: #idga Caldwell-Not going to be easy to use SM because some people don’t want us to do it. But it is the RIGHT thing to do.
10:14 am AirmanMagazine: #idga Caldwell-Not going to be easy to use SM because some people don’t want us to do it. But it is the RIGHT thing to do.
10:15 am salemonz: Dede Cordell is next from corps of engineers. #idga
10:15 am AFdotmil: #idga Next speaker DeDe Cordell, Public Affairs Specialist, US Army Corps of Engineers discussing “This is your Lt General Blogging”
10:15 am AirmanMagazine: #idga Next speaker DeDe Cordell, Public Affairs Specialist, US Army Corps of Engineers discussing “This is your Lt General Blogging”
10:19 am salemonz: Cordell will speak to the blog they set up at corps of engineers. #idga
10:20 am AFdotmil: #idga Cordell-Commander wanted to communicate strategically and transparently. Goals: Open two-way communication, eliminate the filter.
10:20 am AirmanMagazine: #idga Cordell-Commander wanted to communicate strategically and transparently. Goals: Open two-way communication, eliminate the filter.
10:23 am hueythewookiee: Going to have to bail out, got a plane to catch back to Deutschland #idga
10:23 am AFdotmil: #idga Cordell-Target audiences Internal and external. Process: wanting versus doing. Manpower, other constraints. Timeline -One blog/week
10:23 am AirmanMagazine: #idga Cordell-Target audiences Internal and external. Process: wanting versus doing. Manpower, other constraints. Timeline -One blog/week
10:24 am JIEDDO: Challenges of blogging to external, public audience for a 3-star … DeDe Cordell, Public Affairs Specialist, Army Corps of Engineers #idga
10:25 am JIEDDO: Understandable hating on SharePoint from social media folks. #idga
10:26 am AFdotmil: #idga Cordell-Had a challenge early on, every blog went through Legal. Now only if sensitive issue.
10:26 am AirmanMagazine: #idga Cordell-Had a challenge early on, every blog went through Legal. Now only if sensitive issue.
10:28 am FORSCOM: The communication model is shifting. In 2008, Internet surpassed newspapers as main source of info. The Town Square is back! #idga
10:28 am AFdotmil: #idga Cordell-Fear is the biggest challenge. Everyone is afraid they will get in trouble. Also, unclear-changing policy. IT, manpower, also.
10:28 am AirmanMagazine: #idga Cordell-Fear is the biggest challenge. Everyone is afraid they will get in trouble. Also, unclear-changing policy. IT, manpower, also.
10:29 am JIEDDO: DeDe: Available tools, time constraints, legal concerns, policy concerns and FEAR of criticism are major challenges #idga
10:29 am jeannak: @hueythewookiee good luck! Pleasure talking w u, maybe see u on WoW sometime! Ur notes rocked! #idga
10:29 am FORSCOM: The audience drives the story. This time it’s virtual. People create new behavior by adopting new tools, they are empowered and are #idga
10:30 am jeannak: Cordell: If you can’t post comments, it aint a blog! #idga
10:30 am FORSCOM: organizing to drive issues, stories and agendas. Every airman is a communicator. Give them some rules of information and then cut #idga
10:31 am FORSCOM: them loose. We shouldn’t be afraid of the technology that let’s us do this. USAF is up on social media…Facebook, etc. #idga
10:32 am FORSCOM: There is a culture change…so many people in gov are scared to death of it. We have to get through it…and we have to hurry! The #idga
10:32 am JIEDDO: Partial RT @AFdotmil #idga Cordell-Fear is the biggest challenge. Everyone is afraid they will get in trouble.
10:33 am FORSCOM: world won’t wait for us… It’s a communication revolution! Find them on http://airforcelive.dodlive.mil #idga
10:34 am AFdotmil: #idga Cordell- See the Corps of Engineers Commander’s blog here: http://ow.ly/fJYT
10:34 am AirmanMagazine: #idga Cordell- See the Corps of Engineers Commander’s blog here: http://ow.ly/fJZ8
10:46 am LindyKyzer: Good start to the presentation – @salemonz had us work our chi…and now he’s jumping around the room. #idga We need that enthusiasm!
10:49 am AFdotmil: #idga Next speaker Joshua Salmons, Emergent Media Coordinator, Defense Information School
10:49 am AirmanMagazine: #idga Next speaker Joshua Salmons, Emergent Media Coordinator, Defense Information School
10:50 am AFdotmil: #idga Salmons-Title of presentation “Extroverted Introverts: How being “social” can improve internal organizational health
10:50 am AirmanMagazine: #idga Salmons-Title of presentation “Extroverted Introverts: How being “social” can improve internal organizational health
10:55 am newsdede: Whew… survived the brief at #idga – hope it wasn’t a waste of their time. I think they can feel my pain!
10:57 am AFdotmil: #idga Salmons-Benefits of SocMedia tools in workflow. Traditionally, find a link and e-mail to friends. Today socbookmark goes to many more
10:57 am AirmanMagazine: #idga Salmons-Benefits of SocMedia tools in workflow. Traditionally, find a link and e-mail to friends. Today socbookmark goes to many more
10:58 am GarciaAJ: …and no wonder #idga tweets slowed down, @salemoz is speaking!
10:58 am FORSCOM: Last session of the IDGA conference before breaking for lunch will presented by the U.S. Army Corps of Engineers. #idga
10:59 am GarciaAJ: …and no wonder #idga tweets slowed down, @salemonz is speaking!
10:59 am FORSCOM: Have a campaign plan with commitment 2 strategic & transparent communications. Started with clear, simple, casual 2-way communication. #idga
11:00 am AFdotmil: #idga Salmons-Has some awesome charts showing the confusion created by current workflows in comparison to sharing workflow.
11:00 am AirmanMagazine: #idga Salmons-Has some awesome charts showing the confusion created by current workflows in comparison to sharing workflow.
11:01 am AFdotmil: #idga Salmons-Communication shifting away from e-mail. SocMed tools allow archiving and search. Prevents repeated mistakes.
11:01 am AirmanMagazine: #idga Salmons-Communication shifting away from e-mail. SocMed tools allow archiving and search. Prevents repeated mistakes.
11:02 am AFdotmil: #idga Salmons-Keeps workplace current with emerging communication trends.
11:02 am AirmanMagazine: #idga Salmons-Keeps workplace current with emerging communication trends.
11:03 am Raymond_Gobberg: @_JWeb_ 81% of people said they trust people like themselves vs 15% who said they trust a PR person #idga #prsabootcamp
11:04 am AFdotmil: #idga Salmons-Fosters a collaborative environment. Increases sense of ownership. Breaks down mindset of info hoarding.
11:04 am AirmanMagazine: #idga Salmons-Fosters a collaborative environment. Increases sense of ownership. Breaks down mindset of info hoarding.
11:06 am AFdotmil: #idga Salmons-Encourages creativity and innovation. Allows supervisors to see who is working. Builds community within organizations.
11:06 am AirmanMagazine: #idga Salmons-Encourages creativity and innovation. Allows supervisors to see who is working. Builds community within organizations.
11:07 am FORSCOM: Target audience- external – general public, stakeholders. Internal is those mostly impacted… #idga
11:10 am AFdotmil: #idga Salmons-Changing internal culture: Strategic intent already exists. Senior leaders from President down are for transparent govt.
11:10 am AirmanMagazine: #idga Salmons-Changing internal culture: Strategic intent already exists. Senior leaders from President down are for transparent govt.
11:11 am AFdotmil: #idga Salmons-You can do things without policy. Do what is right and it will pay off.
11:11 am AirmanMagazine: #idga Salmons-You can do things without policy. Do what is right and it will pay off.
11:12 am StephenGreene: Partial RT @AirmanMagazine #idga @salemonz: shifting away from e-mail. SocMed tools allow archiving and search. Prevents repeated mistakes
11:12 am FORSCOM: The blogging process: wanting vs doing, using sharepoint software, blogging policy (there isn’t one), legal review (time consuming, #idga
11:13 am FORSCOM: don’t go through lawyers anymore), timeline goal 1 blog/week. #idga
11:13 am AFdotmil: #idga Salmons-Success depends on User willingness, performance, learning and perceived usefulness.
11:13 am AirmanMagazine: #idga Salmons-Success depends on User willingness, performance, learning and perceived usefulness.
11:14 am StephenGreene: #idga @salemonz: socmedia is “substitute product” for things like email. true? or just another channel?
11:16 am AFdotmil: #idga Salmons-Steps to ignite SocMedia revolution: Be tenacious, start small, empower others, be flexible.
11:16 am AirmanMagazine: #idga Salmons-Steps to ignite SocMedia revolution: Be tenacious, start small, empower others, be flexible.
11:16 am StephenGreene: #idga @salemonz: Successful SocMedia = Functional, Intuitive, Sexy/Cool
11:17 am FORSCOM: Number 1# challenge is fear! Scared they are going to get in trouble. Scared of the good, the bad and the ugly. If you ask your #idga
11:17 am FORSCOM: audience, they will tell you…the truth! #idga
11:23 am FORSCOM: Many believe social media is evil! Blogging is one person deep and if that person leaves, so does the blog. People look for the #idga
11:23 am FORSCOM: blog/person, but it is no more…then what. People build relationships within social media and it’s working. #idga
11:24 am FORSCOM: The biggest challenge is IT, IT, IT! #idga
11:26 am LindyKyzer: Great points about the shift from e-mail centered communication, to streamlined, social networking empowered comms from @salemonz #idga
11:29 am pjbphotoandvids: #idga Salmons – We can save a crap-ton of money, and a crap-ton of time using Wiki’s
11:33 am AFdotmil: #idga Salmons-Internal wikis very successful. Collaboration, leads to a better, easier process
11:33 am AirmanMagazine: #idga Salmons-Internal wikis very successful. Collaboration, leads to a better, easier process
11:56 am GarciaAJ: @LindyKyzer @salemonz great point- definitely the attention to “minding your inbox” is shifting to “minding the information stream” #idga
12:49 pm salemonz: Thanks for the kudos tweeps! You know I love yaz! #idga
12:51 pm salemonz: There is now a pannel of three. Jennifer Kim is VP of integrated strat at sigma group. #idga
12:52 pm salemonz: Kim: hard to stay on top of all the tools that can help you manage your brand. #idga
12:52 pm salemonz: Kim: key to any initiative is understanding the initiative is knowing market and having goal. It’s about relevancy. #idga
12:55 pm salemonz: Kim: it’s hard to create external community since they usually already exist. It’s better to plug in to those #idga
12:57 pm salemonz: Kim: talking toughbook development cycle. #idga
12:58 pm salemonz: Kim: you can help create an experience for users. They can want to interface with your content. #idga
1:00 pm salemonz: Kim: it’s about you being relevant. #idga
1:02 pm salemonz: Next up is Lisa Browne, strategic consultant for JIEEDO. #idga
1:04 pm abbebuck: RT@salemonz Next up is Lisa Browne, strategic consultant for Army JIEEDO. #idga
1:04 pm salemonz: Browne: JIEDDO is correction (Joint IED Defeat Organization). #idga
1:05 pm salemonz: Browne: we are te comm professionals. We are the gurus. Think outside the box. #idga
1:06 pm salemonz: Browne: many have heard about improvised explosive devices (ied). All training is done by branches and funded by JIEDDO. #idga
1:07 pm salemonz: Browne: I went out and just wrote what I saw. We launched Twitter. Through those we doubled our followers. #idga
1:09 pm salemonz: Eric Johnson, president of Ignited LLC. Run army experience center. #idga
1:11 pm salemonz: Johnson: army recruiting is usually percieved in very negative ways. Movies and tv don’t help. #idga
1:13 pm salemonz: Johnson: we figured we need to get army back in to pop culture. Let’s educate as we entertain. #idga
1:13 pm salemonz: Johnson: don’t depend on just media to tell story, but talk directly to people. #idga
1:17 pm tericee: @StephenGreene @salemonz SocMed can definitely take the place of much email. My nephew in college says email is archaic; uses FB msgs. #idga
1:17 pm salemonz: Johnson: army experience center is mall store that let’s people play simulators and hear a pitch only if they want. #idga
1:18 pm salemonz: Johnson: we found that word of mouth is best. No hard sell. If they want info they can get it. We start dialog and relationship. #idga
1:19 pm salemonz: Johnson: we can hook efforts on YouTube and facebook with live events–GED completion, cooking classes, game matches #idga
1:19 pm tericee: @StephenGreene That’s a great point. With SocMed, lessons learned are all discoverable w/o a separate database… @AFdotmil #idga @salemonz
1:20 pm salemonz: Johnson: went off the grid and used a separate product to help us bring all this together. Metrics, features, etc. #idga
1:22 pm salemonz: Johnson: people did start to protest our center, but they used SocMed to organize, we knew when they were coming. Went by with no prob #idga
1:25 pm salemonz: Johnson: you can’t pile on SocMed monitoring to soliders. They will rebel is it’s so many hours a day #idga
1:25 pm salemonz: Johnson: one army exp center replaced 5 recruiting offices in personnel and quotas. #idga
1:26 pm crmenz: Following the Social Media for DoD & Govt conference via #IDGA
1:28 pm salemonz: @tericee agree. If there’s not one overarching wiki structure or org order you’ll get redundancies. #idga
1:37 pm pjbphotoandvids: RT @salemonz: @tericee agree. If there’s not one overarching wiki structure or org order you’ll get redundancies. #idga
2:00 pm sdhudson: #idga Conference member sends her first Tweet
2:02 pm SocialMedia4Gov: Follow updates live from IDGA’s Social Media for DoD & Govt Conference #IDGA
2:11 pm newsdede: Sharing the challenges of emerging media with other govt and DOD communicators at #IDGA
2:11 pm pjbphotoandvids: @sdhudson Go YOU! Nice to see you embrace the technology #idga
2:13 pm ludozone: RT @SocialMedia4Gov: Follow updates live from IDGA’s Social Media for DoD & Govt Conference #IDGA
2:36 pm salemonz: Last speaker is brad niemann from semantic community. #idga
2:38 pm salemonz: Niemann: mil is not first on the field with SocMed, but being second can be advantageous. #idga
2:39 pm salemonz: Niemann: it’s not until we use tools a lot until we grow into them. Early websites had to ease users into features. Now they are savvy #idga
2:39 pm andersoneriks: following #idga with great interest. wondering how we as an organization stack up…
2:41 pm abbebuck: @salemonz writes: Niemann: Military is not first on the field with Social Media, but being second can be advantageous. #idga #abpa
2:42 pm salemonz: Niemann: fears about SocMed echo fears about email television movies the telephone and radio. #idga
2:43 pm salemonz: Niemann: dear Abby wrote several columns about the dangers of the telephone. Said it would destroy marriages as ppl could meet others #idga
2:46 pm salemonz: Niemann: why do people go to SocMed? It’s because they don’t have info. Ppl want to know about something. Family, Iraq, etc. #idga
2:47 pm salemonz: Niemann: when new tools arrive, ppl will use them as they are used to. First TV news was just radio speakers reading. Later evolved #idga
2:48 pm tericee: @salemonz That’s why some people say the “three-click rule” is dead. #idga
2:49 pm salemonz: Niemann: we carry tremendous hopes for new media. Each org has it’s own dreams. #idga
2:52 pm salemonz: Niemann: we have persistent anxiety about SocMed. There were the same “lost productivity” fears about computers. #idga
2:53 pm salemonz: Niemann: innovative orgs respond to competition and evolve. #idga
2:55 pm IQPC: RT @SocialMedia4Gov: Follow updates live from IDGA’s Social Media for DoD & Govt Conference #IDGA
2:56 pm salemonz: Niemann: question some of my peers are asking is what happens to an organization when SocMed is forced in. #idga
3:00 pm salemonz: Niemann: treat SocMed like water. Set up all the ways for info to flow and the see how it goes. #idga
3:14 pm Gov20Radio: Bayus: why blog? gives example of how to save money from car radio repair via leveraging blogsphere #idga, #gov2.. http://tinyurl.com/lks34q
3:19 pm tericee: @salemonz Yeah, the IA folks will totally go for that. #idga
3:22 pm Beth_Wilson: RT @salemonz: Niemann: fears about SocMed echo fears about email television movies the telephone and radio. #idga
3:24 pm Beth_Wilson: RT @salemonz: Niemann: we have persistent anxiety about SocMed. There were the same “lost productivity” fears about computers. #idga
3:26 pm US_EUCOM: @tericee What wiki should we start using to collaborate with our audience? #idga #eucom
3:31 pm US_EUCOM: @GarciaAJ Thanks for the correction on @salemonz. It’s tough to tweet via email. #idga
4:10 pm JIEDDO: Some cubicle decor for #IDGA attendees, “Loose Tweets Sink Fleets” via Reddit: http://www.flickr.com/photos/doctabu/3655742069/
4:25 pm meghankathleen: Working ahead so I can attend #idga tomorrow!
4:26 pm US_EUCOM: #IDGA Social Media participants remember you have a network to launch your SM initiatives. Feel free to ask questions for ideas.

June 25, 2009
1:32 am tericee: @salemonz Interesting. Never heard of http://semanticommunity.wik.is before. Will have to check out #idga tweets and then site.
8:01 am AirmanMagazine: #idga Returning to the lectern this morning is LTC Kevin Arata, previously introduced and Lindy Kyzer, Public Affairs Specialist, OCPA
8:01 am AFdotmil: #idga Returning to the lectern this morning is LTC Kevin Arata, previously introduced and Lindy Kyzer, Public Affairs Specialist, OCPA
8:02 am AirmanMagazine: #idga topic for this morning is How to harness the power of a One Million + group
8:02 am AFdotmil: #idga topic for this morning is How to harness the power of a One Million + group
8:05 am AFdotmil: #idga Kyzer-Social media in the military. the evolution was from fear to acceptance, acceptance to encouragement.
8:05 am AirmanMagazine: #idga Kyzer-Social media in the military. the evolution was from fear to acceptance, acceptance to encouragement.
8:07 am AFdotmil: #idga Kyzer-Organizations don’t have an option not to participate in social media. More young people are getting their news from Internet.
8:07 am AirmanMagazine: #idga Kyzer-Organizations don’t have an option not to participate in social media. More young people are getting their news from Internet.
8:12 am AFdotmil: #idga Kyzer-Colbert Report trip to visit troops was a huge coup for Army. Many consider this show a source of news.
8:12 am meghankathleen: http://twitpic.com/8d98v – Hooah! @Lindykyzer reppin’ at #idga
8:12 am AirmanMagazine: #idga Kyzer-Colbert Report trip to visit troops was a huge coup for Army. Many consider this show a source of news.
8:13 am AFdotmil: #idga Kyzer-A generation gap is impacting our understanding of the social media space. Majors and below use SM as a common practice.
8:13 am AirmanMagazine: #idga Kyzer-A generation gap is impacting our understanding of the social media space. Majors and below use SM as a common practice.
8:16 am AFdotmil: #idga Kyzer-Nearly 3/4 of journalists read one or more blogs regularly for research, almost 1/3 reads at least five. 1/3 use SM once a week
8:16 am AirmanMagazine: #idga Kyzer-Nearly 3/4 of journalists read one or more blogs regularly for research, almost 1/3 reads at least five. 1/3 use SM once a week
8:18 am AFdotmil: #idga Kyzer-While use of traditional media channels decline, SM channels increase.
8:18 am AirmanMagazine: #idga Kyzer-While use of traditional media channels decline, SM channels increase.
8:20 am AFdotmil: #idga Kyzer-65% of people believe printed daily papers will be gone in 10 years. Traditional journalists also believe this.
8:20 am AirmanMagazine: #idga Kyzer-65% of people believe printed daily papers will be gone in 10 years. Traditional journalists also believe this.
8:22 am tericee: @AirmanMagazine And the less popular mainstream media gets, the more it looks and acts like social media. #idga (RT @znh via @jowyang)
8:24 am AFdotmil: #idga Kyzer-Showing clip of Daily Show clip on the New York Times. Hilarious, but has a point.
8:24 am AirmanMagazine: #idga Kyzer-Showing clip of Daily Show clip on the New York Times. Hilarious, but has a point.
8:27 am AFdotmil: #idga Kyzer-Online journalism has changed the release cycle for news. Gone are the days of releasing bad news late Friday.
8:27 am AirmanMagazine: #idga Kyzer-Online journalism has changed the release cycle for news. Gone are the days of releasing bad news late Friday.
8:29 am AFdotmil: #idga Kyzer-83% increase in the amount of time Americans spent on social networking sites in April 2009, compared with same month last year
8:29 am AirmanMagazine: #idga Kyzer-83% increase in the amount of time Americans spent on social networking sites in April 2009, compared with same month last year
8:30 am meghankathleen: We have to find a balanced way to let employees engage on social networking sites while in the office #idga (@LindyKyzer)
8:31 am meghankathleen: Upper leadership don’t need to be on these sites, but they need to understand the value of them #idga (@LindyKyzer)
8:32 am AFdotmil: #idga Kyzer-Army has two major guidelines, maintain good order and discipline and operational security.
8:32 am AirmanMagazine: #idga Kyzer-Army has two major guidelines, maintain good order and discipline and operational security.
8:37 am AFdotmil: #idga Kyzer-Use of social media in Iran elections case went a long way toward educating some leaders of the importance of SM.
8:37 am AirmanMagazine: #idga Kyzer-Use of social media in Iran elections case went a long way toward educating some leaders of the importance of SM.
8:37 am AFdotmil: #idga Kyzer-Your image in the social media space:The Google effect.
8:37 am AirmanMagazine: #idga Kyzer-Your image in the social media space:The Google effect.
8:39 am AFdotmil: #idga Kyzer-Left unmonitored, your identity in the online world will be created for you.
8:39 am AirmanMagazine: #idga Kyzer-Left unmonitored, your identity in the online world will be created for you.
8:41 am AFdotmil: #idga Kyzer- On Foogle today, there are over 17,000,000 articles about reputation management. Army currently spends $0 on rep management
8:41 am AirmanMagazine: #idga Kyzer- On Foogle today, there are over 17,000,000 articles about reputation management. Army currently spends $0 on rep management
8:42 am AFdotmil: #idga Kyzer-Managing online rep: Presence, relevance, penetration–Be in the conversation.
8:42 am AirmanMagazine: #idga Kyzer-Managing online rep: Presence, relevance, penetration–Be in the conversation.
8:44 am pjbphotoandvids: #idga Kyzer: Army is Present in social media but has yet to achieve relevant and penetration in social media
8:47 am pjbphotoandvids: #idga ?If you build it they will come? doesn?t apply to reputation management in the digital world. You must regularly update your presence.
8:47 am AFdotmil: #idga Kyzer-Maintaining your image. Must update and be relevant in the space. People rather read an interesting imitation to boring original
8:47 am AirmanMagazine: #idga Kyzer-Maintaining your image. Must update and be relevant in the space. People rather read an interesting imitation to boring original
8:50 am rkcrawf: RT @pjbphotoandvids: #idga Kyzer: Army is Present in social media but has yet to achieve relevant and penetration in social media
8:52 am AFdotmil: #idga Kyzer-Traditional media are calling for more “citizen journalism”
8:52 am AirmanMagazine: #idga Kyzer-Traditional media are calling for more “citizen journalism”
8:52 am rkcrawf: #idga Kyzer-Maintaining your image. Must update and be relevant in the space. People rather read an interesting imitation to boring original
8:53 am norfolkdistrict: @LindyKyzer from Dept. of the Army on social media: govt has 2 educate or regulate (no need to regulate use of sites if educated) #idga
8:54 am AFdotmil: #idga Kyzer-Eight general rules for implementing a successful blogger outreach program
8:54 am AirmanMagazine: #idga Kyzer-Eight general rules for implementing a successful blogger outreach program
8:55 am meghankathleen: Should causality numbers be released on Twitter, similarly to @USFORA did? #idga
8:57 am AFdotmil: #idga Kyzer-1. Senior Leader Buy-in. Sec Army did a bloggers roundtable March 2008.
8:57 am AirmanMagazine: #idga Kyzer-1. Senior Leader Buy-in. Sec Army did a bloggers roundtable March 2008.
8:59 am AFdotmil: #idga Kyzer-2.Establish relationships before you need them. Read blogs, know what they write about and form a real relationship.
8:59 am AirmanMagazine: #idga Kyzer-2.Establish relationships before you need them. Read blogs, know what they write about and form a real relationship.
9:01 am AFdotmil: #idga Kyzer-3.Find the influentials, find the influencers in your blogging community. Build trust through honesty.
9:01 am AirmanMagazine: #idga Kyzer-3.Find the influentials, find the influencers in your blogging community. Build trust through honesty.
9:02 am AFdotmil: #idga Kyzer-more Don’t be afraid of free web applications, Technorati and Google Blog Search.
9:02 am AirmanMagazine: #idga Kyzer-more Don’t be afraid of free web applications, Technorati and Google Blog Search.
9:03 am AFdotmil: #idga Kyzer-4.Reinvent the usual press release. Bloggers don’t respond to the basic spammed press release. When possible, make personal.
9:03 am AirmanMagazine: #idga Kyzer-4.Reinvent the usual press release. Bloggers don’t respond to the basic spammed press release. When possible, make personal.
9:04 am AFdotmil: #idga Kyzer-more-don’t lie and pretend you’re offering an exclusive you’re not.
9:04 am AirmanMagazine: #idga Kyzer-more-don’t lie and pretend you’re offering an exclusive you’re not.
9:06 am AFdotmil: #idga Kyzer-5.Don’t just ask for help, give it. Be a resource to the blogger community. Go the extra mile.
9:06 am AirmanMagazine: #idga Kyzer-5.Don’t just ask for help, give it. Be a resource to the blogger community. Go the extra mile.
9:07 am AFdotmil: #idga Kyzer-6. Admit when you suck. If you’re new to engaging the blogosphere, and you screw it up admit it.
9:07 am AirmanMagazine: #idga Kyzer-6. Admit when you suck. If you’re new to engaging the blogosphere, and you screw it up admit it.
9:08 am AFdotmil: #idga Kyzer-7.Decentralize control. While having “blog experts” is great, empower your entire public affairs staff to engage.
9:08 am AirmanMagazine: #idga Kyzer-7.Decentralize control. While having “blog experts” is great, empower your entire public affairs staff to engage.
9:10 am norfolkdistrict: per @LindyKyzer, gov’t organizations should be the best source of info for their organization. don’t let others tell your story! #idga
9:10 am pjbphotoandvids: #idga Kyzer: Not all blogs are created equally
9:13 am AFdotmil: #idga Kyzer-8.Incorporate blog outreach. Embrace that blogs are different, be willing to give them seat at the table.
9:13 am AirmanMagazine: #idga Kyzer-8.Incorporate blog outreach. Embrace that blogs are different, be willing to give them seat at the table.
9:14 am AFdotmil: #idga Kyzer-Determine how you can incorporate blog outreach into your traditional outreach mechanisms.
9:14 am AirmanMagazine: #idga Kyzer-Determine how you can incorporate blog outreach into your traditional outreach mechanisms.
9:22 am AFdotmil: #idga Kyzer-Blog Response. When negative blog posts occur. Have senior leaders respond. Now immediate instead for letter to editor.
9:22 am AirmanMagazine: #idga Kyzer-Blog Response. When negative blog posts occur. Have senior leaders respond. Now immediate instead for letter to editor.
9:23 am AFdotmil: #idga Kyzer-Can’t respond to all negative posts. Pick the ones that are important.
9:23 am AirmanMagazine: #idga Kyzer-Can’t respond to all negative posts. Pick the ones that are important.
9:25 am AFdotmil: #idga Kyzer-Going viral. blogtalkradio-powerful medium, anyone with a phone can host their own show.
9:25 am AirmanMagazine: #idga Kyzer-Going viral. blogtalkradio-powerful medium, anyone with a phone can host their own show.
9:29 am AFdotmil: #idga Kyzer-It’s the message, not the platform. Don’t tie to a specific format such as roundtables.
9:29 am AirmanMagazine: #idga Kyzer-It’s the message, not the platform. Don’t tie to a specific format such as roundtables.
9:31 am AFdotmil: #idga Kyzer-Corporate blogging.Blogs should be written conversationally and should be short. Think Op-ed length and e-mail tone.
9:31 am AirmanMagazine: #idga Kyzer-Corporate blogging.Blogs should be written conversationally and should be short. Think Op-ed length and e-mail tone.
9:38 am pjbphotoandvids: #idga @lindykyzer Twitter is texting on crack. instead of single person to person texting, you hit the multitudes.
9:45 am AFdotmil: #idga Kyzer- passing along the address to Kyzer @lindykyzer
9:45 am AirmanMagazine: #idga Kyzer- passing along the address to Kyzer @lindykyzer
10:02 am norfolkdistrict: Facebook is a great landing page for various social media sites. (via @lindykyzer) #idga
10:15 am tericee: @AFdotmil Even Internal wikis are no different. Must be discoverable. For crowdsourcing. Like Intelink: IC, DHS, DoD, & DoS contribute #idga
10:36 am sthomp22: @heartchat glad to hear your workshop at socialmedia4gov was well received #idga
10:36 am meghankathleen: Hearing about @shashib and his work at Network Solutions #idga
10:58 am adammertz: #idga LtCol JD Whitlock presented yesterday on AFMS use of social business software (from Jive). Slides & recording here http://bit.ly/Guw4t
11:16 am adammertz: #idga good video of the DOD’s use of social business software – ‘Facebook for Spies’ http://bit.ly/zSCpv
11:26 am crmenz: Interesting… RT @adammertz: #idga good video of the DOD’s use of social business software – ‘Facebook for Spies’ http://bit.ly/zSCpv
12:07 pm AFdotmil: #idga Next speaker Amos Gelb, director, Semester in Washington Journalism Program, The George Washington University
12:07 pm AirmanMagazine: #idga Next speaker Amos Gelb, director, Semester in Washington Journalism Program, The George Washington University
12:08 pm AFdotmil: #idga Gelb-Topic “The Future of Digital Journalism”
12:08 pm AirmanMagazine: #idga Gelb-Topic “The Future of Digital Journalism”
12:10 pm AFdotmil: #idga Gelb-Comparison of old days and new days. Daily show:Nothing he says is incorrect, or it is so incorrect it is recognized as satire
12:10 pm AirmanMagazine: #idga Gelb-Comparison of old days and new days. Daily show:Nothing he says is incorrect, or it is so incorrect it is recognized as satire
12:12 pm AFdotmil: #idga Gelb-Daily Show: Content is similar to what you see on other cable news shows such as Hardball.
12:12 pm AirmanMagazine: #idga Gelb-Daily Show: Content is similar to what you see on other cable news shows such as Hardball.
12:12 pm AFdotmil: #idga Gelb-Journalism itself isn’t changing so much as the way it is delivered to you.
12:13 pm AirmanMagazine: #idga Gelb-Journalism itself isn’t changing so much as the way it is delivered to you.
12:14 pm AFdotmil: #idga Gelb-Traditional media was an oligopoly. If you wanted information you got it from us.
12:14 pm AirmanMagazine: #idga Gelb-Traditional media was an oligopoly. If you wanted information you got it from us.
12:15 pm AFdotmil: #idga Gelb-Sunday paper was a fallacy of the mass media. Was assumed everyone read it all. In reality, people wanted parts, had to buy all
12:15 pm AirmanMagazine: #idga Gelb-Sunday paper was a fallacy of the mass media. Was assumed everyone read it all. In reality, people wanted parts, had to buy all
12:17 pm AFdotmil: #idga Gelb-Journalism was built for a monopoly market. Average profit margin was 40% and up.
12:17 pm AirmanMagazine: #idga Gelb-Journalism was built for a monopoly market. Average profit margin was 40% and up.
12:18 pm AFdotmil: #idga Gelb-When profit margins of large paper group dropped from 40% to 19% on $6 billion, it was seen as no longer profitable, broken up
12:18 pm AirmanMagazine: #idga Gelb-When profit margins of large paper group dropped from 40% to 19% on $6 billion, it was seen as no longer profitable, broken up
12:19 pm AFdotmil: #idga Gelb-Drats, logging out for teleconference. This looked like a great speech. Will read others tweets later.
12:19 pm AirmanMagazine: #idga Gelb-Drats, logging out for teleconference. This looked like a great speech. Will read others tweets later.
12:28 pm meghankathleen: http://twitpic.com/8dxc9 – Why journalism won’t die #idga
12:44 pm meghankathleen: Pentagon Channel is one of the biggest under recognized TV station #idga
12:56 pm nutzareus: @meghankathleen if @pentagonchannel wasn’t just an RSS feed it would be great. #idga
2:00 pm meghankathleen: Since @GeoffLiving couldn’t present @ #idga, @salemonz is digging into the weeds of SM. The audience <3’s him already, ha lots of laughs