This morning I backed into a discussion about thank you or followup
letters.
The crew agreed they are good, and then devolved into email or snail mail?
Who cares?
I think we were
missing the real point.
I think the purpose of a followup letter
is to give the recipient something they want or care about. I usually
find that within a day of a meeting I see some information about a
subject they mentioned, so I send it on.
I am sending something
useful to them, instead of, “That was good for me, wanna buy now?”
What
are you sending?
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