Hot of the press data on teens and communicating from Pew Internet and American Life Project.
How do teens communicate?
- 63% use text to communicate with others every day
- 39% make and receive voice calls on their mobile phones every day
- 35% socialize with others in person outside of school on a daily basis
- 29% exchange messages daily through social network sites
- 22% use instant messaging daily to talk to others
- 19% talk on landlines with people in their lives daily
- 6% exchange email daily
Read more on teen communications choices here.
So, if you are trying to reach teens, e-mail is a dud and texting is the move.
Pew also reported that there has been little change in mobile phone ownership by teens, 77% in 2011 vs. 75% in 2009. Regarding changes in the past two years, teens are talking on the phone much less–26% phone friends daily down from 38% in 2009.
Flickr Photo used under a creative commons license
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I actually find it surprising that such a high percentage still use landline. I can hardly recall the last time I used a landline phone (I actually don’t even own one)