I wrote a thing for the Guardian’s Public Leaders’ Network:
The explosion in online innovation throughout public services is seeing more and more activity taking place on the net, whether via interactive websites, or mobile applications. Networks such as Twitter and Facebook provide opportunities for knowledge sharing and problem solving on a scale unimaginable previously – and those in senior positions have to be a part of this conversation.
It would be nice if senior management could lead online, but they can’t/won’t. If they led, we’d all have MyFace pages for our AOL.
It would be much better if they would lead by getting out of the way. Acknowledge that online presence is important and authorize those that are comfortable with it to expand the established, old-school communications into online presence.