How do you really know what your customers want? One of the most common answers I hear is, “Because they told us….” Yet, for me anyway, this answer only invites more questions. Who? When? What did they tell you? How did they tell you? Was it an interactive conversation? Are you sure you really understood what they were telling you? Have their wants changed? If understanding what your customers want is the foundation of your marketing strategy, listening to customers is going to require more than a one-time investment in classic market research tools like focus groups and customer surveys. …
Recent Articles on GovLoop
- How Can You Set Strategic Career Goals?
- Fuel Innovation With a Secure Digital Ecosystem
- Revolutionizing Taxpayer Services and Operations at the IRS
- How Identity Drives Security in State & Local Government
- How to Ensure Your Data Is AI-Ready
- Upskilling Your Workforce for GenAI
- How GenAI Is Transforming Government Services
- Skills Benchmarking Lays Groundwork for AI Success
- How SLED Can Secure OT, Critical Infrastructure
- How to Protect Against Identity Threats
Leave a Reply
You must be logged in to post a comment.