GE3: Experience, Engagement and Enrollment Summit

Discover the latest innovations from government leaders and industry experts.

GE3 is an in-person seminar for government professionals focused on Experience, Engagement, and Enrollment. This free, in-person summit held on Tuesday, June 25 from 8 a.m. – noon ET at the Ronald Regan Building in downtown Washington, D.C. is designed for the leaders responsible for engaging stakeholders and audiences, building subscribers, driving adoption, and enrolling customers in benefits programs.  The summit features some of the premier personalities and experts behind the gold standards of customer experience and engagement.

We take a deep dive into the elements of creating and successfully engaging a community — technologically, analytically, and harnessing best practices and processes — along with successful use cases and case studies from each focus area.  All of this is packed into one high-intensity day that will help you jumpstart your agency’s CX and engagement initiatives.

What to Expect

Here’s an overview of what’s happening at the event.

• [8:00 a.m.] Check-In & Breakfast
• [8:30 a.m.] Welcome from Granicus Leadership
  • Mark Hynes, CEO, Granicus
• [9:00 a.m.] Guest Keynote Address
  • Augusto Cangahuala, CX Program Manager, U.S. Dept. of Health and Human Services
• [9:30 a.m.] Experience: HISP Experts Panel
  • A’ndrea Jones, Synergy Innovation Lab and Fellowship Founder, U.S. Dept. of Housing and Urban Development
  • Jeffrey Davies, Agriculture Marketing Service, U.S. Dept. of Agriculture
• [10:30 a.m.] Networking Break
• [10:45 a.m.] Leveraging Data throughout E3
  • Bob Ainsbury, Chief Product Officer, Granicus
• [11:20 a.m.] Engagement and Enrollment: Strategically Bringing it All Together
  • Angy Peterson, Vice President, Granicus Experience Group
• [12:00 p.m.] Closing Remarks & Lunch

What You’ll Learn

Throughout the program, you will hear from industry experts and government changemakers on what it takes to transform how you interact with customers through:

Experience:

Provide open, accessible and equitable customer experience by modernizing and digitizing government service delivery and meeting and exceeding customer expectations.

Engagement:

Build trust, engagement and transparency with constituents through improved government communication technologies and strategies.

Enrollment:

Build on awareness and engagement to bring audiences to the right information and comfort level, propelling them to enroll in and adopt key government services and benefits.

Be sure to join us on Tuesday, June 25 and register now.