Jeff Jonas notes from Gov 2.0 expo keynote
Data will find data and relevance will find you
-amazing ads tailored just for you
-populations spear phised en masse
Context accumulating systems used to deliver value in real-time
Better understanding something by taking into account the things around it
Data without context vs Data in context…so much more useful
How does it all relate?
Potential phish bait when people button start putting data together
Not a picture of a person
Humanless, targeted searches, subscription, and crawlers.
Here’s a snapshot of the past. What is happening here and now.
Plausible targets
-Technical elites
-Executives
-People in Power
Hints for scripts – travels, hobbies, internet