New Orleans Data Group
Best practices
-Put metadata in plain sites and in plain english
-Prove technical discussion
-Fix and explain errors to locals. Go to people and see how apps perform in real-world situation. Less than 5% of web visitors have low-res displays. But 60% of senior leaders did.
-Credible app – Happier neighborhood
-Non-profits use data in grant programs
-App causes national credibility
-Local credibility is hard to gain….credibility is key especially if outsider
Jeff Guin, National Park Service
-Created Voices of the past social network and multimedia sites
-Advancing the future of heritage through organic social networks
-National Center for Preservation Technology and Training
-Building relationships with people is still key
-The Drive to connect
-Transcend barriers to engagement
-Engage anyway – started internally with training series. get staff grounded
-Recruit expert advocates
-Connect on equal footing –
-Meet people where they are
-Virtually engage across world
-Partnered with local university and local media
-Don’t have to totally change the game
-Get recognition by being out there and not giving up
-Create a legacy fo the ages
Virginia Hill – NIH Clinical Services
-Using web 2.0 tools to engage students in health discussions
-Science isn’t the hard part
-Communicating the research to the public is the hard part
-27 institutes in NIH
-Drug facts chat online – Annual nation-wide online chat between high school students and addiction scientists
-Constantly monitoring as demand keeps increasing
-Started in 2007 – analytics on questions being asked. helps decide what topics to study more.
-Demand increasing
-Moved from a day to a week – Drug Facts Week –
Scott McLinay – Department of Navy
-Director of Emerging Media
-Building trust and partnerships in horn of africa
-MCAT in Africa always asked – Why are you here? Nobody believed that they were there to be friendly
-MCAT started Maritime Civil Affairs Team Facebook Page
-grew into a safe, third-party platform for communicating
-able to support goodwill and trust
-originally was for family but audience became NGOs and local and gained trust
-Challenges were getting internet
Result – able to succeed in mission better…stronger relationships faster, trust