How-To: Communicate via Social Media with Minimal Budget & Reduced Staff

-fans on facebook – 16%

-followers on twitter – 9%

Local gov is often late to game

City of Reno
-Around the Arch blog

-Wordpress blog – one click install
-iframe site in their blog

-28,000 views on YouTube channels

Get a government YouTube channel – government@youtube.com

-get additional branding
-can upload longer videos

Google Fiber for Communities project proved that social media works for cities

-45 days – submit your city

-Created a Facebook page for it – facebook.com/renogigabit

-Reno – 6,131 FB fans. Vegas only 700 fans or so.

Staffing considerations

-PIO/PR – become a generalist

-General PIO, Public Safety PIO, Parks & Rec PIO

-Television production staff – 2 people
-Incorporate into existing projects

-Traditional plus social media

-Challenge from too formal to too informal
-Way to get people to care and engage – typos