In TV it takes a lot to put together a pilot. You’ve got to hire actors, writers, a production crew and most importantly they all need to spend a good deal of time practicing their roles before the pilot can even think about going live.
Well just like a TV pilot, government pilots take a lot of time, effort and most importantly money and that’s a big problem according to Michael Schrage a research fellow at MIT Sloan School’s Center for Digital Business. Schrage writer of Serious Play and Getting Beyond Ideas says that the second significant time and money is invested in a pilot the pilot seizes to be a pilot and becomes the actually program and puts a stop halt on innovation. Listen to his interview below.
What Innovators Don’t Say Matters Most by cdorobek
Schrage recommends the project management approach of little quick and cheap test that take a week tops to gather information and then readjust plans accordingly.
How does your agency or organization test concepts? What tips do you have about testing projects before jumping directly into them?