A decision we made recently at King County, Wash., regarding Facebook pixels and the social network’s ability to track user data on our website is worth sharing here. In short: Facebook ads for government can be a good thing, but the relatively new “pixel” feature is not something we have authorized.
Facebook ads allow us to reach audiences we have traditionally struggled to communicate with and to do so in a way that is technologically convenient for them.
Social media can’t happen in a vacuum. We are way past that phase. Bake it into your everyday work, and plan accordingly. Where there’s a plan, there’s a way.
Blogs can instantly become the “hub” of your content strategy. Every story is easy to share and becomes a Facebook post, tweet or newsletter link that drives traffic back to your blog.
Social media reporting can be intimidating because it’s perceived as difficult to do. I try to simplify things as much as possible so that people will actually read my reports. Social media metrics only work if they are simple and easy to follow.
Admit it, press releases rarely work. King County, Wash., is now tracking data to learn which reporters are interested in specific subjects.
I challenge you to look beyond simple metrics and start listening to your audience. Ask them real questions you want real answers to. Often times, you can learn first-hand what people in our communities really do want and need from us.
For a sustainable social media presence, you need to empower your agency’s staff to make social media part of their everyday communications strategy. Here’s how.
Have you watched somewhat helplessly these past few months as your Facebook interactions dropped rapidly? Has the “reach” of your posts dipped as low as you’ve ever seen it, no matter how great your content is? It’s not your fault. It’s Facebook’s fault. And they’re doing it on purpose. Here are just a few recentRead… Read more »