A web-based portfolio is your creative suitcase and a critical part of your web presence. Pack it carefully and your portfolio becomes the visual component of whatever story you want to tell. The creativity that you unleash by packaging your portfolio will spark further innovation. Protect that spark. It may well be what your currentRead… Read more »
When they take attendance in the digital career domain, can you say “present?” I can’t—yet. But, as we decide how to package our skills, knowledge and experience for a digital world, we can help each other get there. The traditional resume was on life support in the previous installment of this post. The inevitable willRead… Read more »
The Resume isn’t Dead. But it will be. Get ready by grooming your web presence to get hired, promoted or re-branded in the era of resume decline. It’s time to explore strategies for assessing and improving your own digital footprint. A strategic, well-reasoned web presence is built around a hub; radiating from it are various kindsRead… Read more »
Remember the Empath on Star Trek? It was the name of an episode and a character on the original series. It aired in 1968. Empathy was central to the identity of a mind-reading alien. (She was a sort of super-empath who used her powers to absorb the injuries of others by taking them on herself.Read… Read more »
IT’S TIME TO RISE from your sleep in the rubber room. Today, you open the door and cross the threshold. It’s a big day. You will launch your product and its marketing campaign begins. You have a superb product—you—but some members of your audience have been turned off in the past. We’ll use the wordRead… Read more »
Last time, we discussed life in a Rubber Room. It can feel like the dead end at the corridor of a career, a padded cell, a cul-de-sac, or a waiting room where the waiting never ends. But escape from a rubber room is possible. Workers retire, take a job with another governmental or private sector organization,Read… Read more »
DO YOU THINK YOU CAN’T GET FIRED? Don’t tell me that it’s never crossed your mind. When you become a tenured government employee, after around five years of service in most agencies, it’s natural to heave a great sigh of relief that you won’t be cashing unemployment checks any time soon. Urban legend says it’s impossibleRead… Read more »
Packaging. Why do government communicators, marketers and brand strategists do it? To find out, take a look at a gift wrap site. Honest. The parallels between wrapping a gift and packaging a person are striking. A friend at work gave me a wry smile and said maybe he’d let me package him sometime. I reckoned that heRead… Read more »