An organization’s website is often a stand-in for its brand – and its quality can impact how customers consider your jurisdiction over other options. Here are two more personas that are likely to treat your website as a barometer of your agency’s quality and abilities: tourists and job seekers.
Your website is your chance to make that first impression. How your customers view its design, navigation and content could be the difference between attracting new residents and businesses, or losing them to another agency.
How can you minimize your customers’ misery and make the government website experience more delightful? Read on for some tips.
At the highest level, it’s important to first answer a basic question: what do we call government website visitors?