Facebook Page Insights are now available to page owners. This is a significant improvement from the previous insights capability with lots of opportunity to dive into more granular data, learn more about what your audience wants, host better conversations, and reach more fans. Here’s a fantastic guide for users just getting started. The guide covers 4 primary areas:
1. Understand the Overall Performance of Your Page
2. Optimize How You Publish to Your Audience
3. Learn More About Your Audience
4. Focus on Engaging Your Audience
NOTE: the new Page Insights is initially launching as a preview. To access it during the preview period, visit your Page, click “View Insights” on the right-hand side of the page, and then follow the instructions at the top of the Insights page.
On a related note, if you are interested in cost-effective digital communications, don’t miss a unique opportunity to hear David Kilpatrick speak, author of the Facebook Effect: The Inside Story of the Company That is Connecting the World. This complimentary breakfast hosted by GovDelivery will be held in Washington DC on Wednesday, October 19. Sign up here to secure your spot!