You probably already know that email marketers must abide by certain laws when sending messages for any commercial reason. But did you know that the sending of messages on behalf of a government entity is governed by additional rules and regulations? Learn the fundamentals of these requirements and the basics for implementing them into your… Read more »
There’s a million witty words for bureaucratic language…. gobbledygook, gibberish, mumbo-jumbo, jargon, double-talk, bureaucratese, technobabble! There are probably so many words for it because it’s such a widespread, and exasperating, problem. Including in the government. It’s fun to use crazy words, but it’s certainly not a best practice in terms of government efficiency. Annetta Cheek,Read… Read more »
Use this checklist of email design best practices to deliver messages that are not only tailored to your audience, but also look professional, function properly, and capture the attention of increasingly-busy and multi-device-connected constituents to invite opens, attract clicks, and inspire action.
The Plain Writing Act of 2010 and Executive Order 13563 both require that we communicate clearly, accessibly, consistently so that government information is easy to understand. The principles of plain language help us provide universal access to government information, for many people. We’re told to “write for average comprehension,” when we use those principles. So,Read… Read more »
Last month, we put out a call for our third round of GovLoop Featured Bloggers – and you responded with amazing enthusiasm. Over 100 people from all walks of government and industry life sent in great ideas for posts, about everything from technology challenges in city government to using Twitter to monitor food safety in yourRead… Read more »
Some people are natural born writers who can easily string together concise messages with little to no effort. The rest of us are “writers-in-progress” who know it takes time to craft an effective business message. The best approach to strong business writing is varied and based on the several things: Solid research Editing skills TurningRead… Read more »
It’s common knowledge that sometimes the sheer size of state and local government can make it hard to track how resources are being used. And it’s not surprising that taxpayers want to know exactly how their hard-earned money is being spent. A 2011 Gallup poll that found that American taxpayers believe that state governments waste 42Read… Read more »
Last month, we put out a call for our second round of GovLoop Featured Bloggers – and you responded with amazing enthusiasm. Over 100 people (double the number who entered for our first round!) from all walks of government and industry life sent in great ideas for posts, about everything from technology challenges in cityRead… Read more »
I recently attended digitalgov‘s Federal #SocialGov Summit on Entrepreneurship and Small Business. OK, it was back in March, but cut me some slack. I am a state and local government relations professional, and I cover all 50 states. Consider that the New Hampshire General Court has almost as many members as the U.S. Congress, andRead… Read more »
Anatomy of Book Content: Focus on Body Matter Commercial publishers view the “Body Matter” portion of book content as the “guts” or “meat” of the book content. The body matter content consists of the sections and chapters of your book. For consumer trade nonfiction books that appeal to a general audience, the overall page countRead… Read more »