A Highlight from the upcoming NAGC Communications School. Don’t miss out on this in-depth look at successfully creating events accessible to all. From sign language interpreters to audio description, from restrooms to meetings rooms, presenter Betty Siegel of the John F. Kennedy Center for the Performing Arts will lead you through the steps. This willRead… Read more »
Search Results for: plain language
How Government Can Better Communicate with Small Businesses
A Highlight from the upcoming NAGC Communications School. Small businesses have generated more than 60 percent of all new jobs in the past 17 years. Federal agencies play a major role helping small businesses succeed with government-backed loans, grants for cutting edge technologies, tax breaks, and training and counseling through SBA’s resource partners. Learn howRead… Read more »
If you don’t know this stuff, you might be dangerous!
A Highlight from the upcoming NAGC Communications School. Do you know how to change from passive to active voice? What exactly should you do to make your writing and web pages clean and powerful? Have you fallen into the jargon habits of your agency? Plain language uses specific word and format tools that give yourRead… Read more »
Train-the Trainer: A Gumbo of Tips for Media Training Your SMEs
A Highlight from the upcoming NAGC Communications School. Every organization has them, the Subject Matter Experts (SMEs), the go-to people for all things knowledge in your agency. But the person with the knowledge about your programs and services may not always have the skills to present the message to your constituents; and it becomes yourRead… Read more »
Appealing to Digital Girls (and Guys) in a Digital World
A Highlight from the upcoming NAGC Communications School. Today citizens expect to interact with their government and civic organizations in drastically new ways, and many municipalities are struggling to keep up. Self-proclaimed Community Engagement Evangelist Michael Ashford of CivicPlus teaches this session to equip communications leaders with the skills and ideas they need to dealRead… Read more »
It’s Not About You
A Highlight from the upcoming NAGC Communications School. The foundation of any good communication is a clear message that resonates with the target audience. But if a message is not clear, the story the media tells may not be the one you want to tell. Don’t miss Jennifer Miller, senior counselor of Rockford Gray LLC,Read… Read more »
Jargon Costs DC City Gov $30k
Do you know the difference between a “vote center” and a “polling place”? The DC Board of Elections assumed that residents understood the distinction, and that voters wouldn’t be confused by their confusing postcard. This postcard on the upcoming special election read: One Judiciary Square is the only vote center open for this election. LikeRead… Read more »
Outreach, Gumbo Style
A Highlight from the upcoming NAGC Communications School. We’ve all been there, you have to respond to an angry citizen, partner or elected official. Sometimes, you have to reach out to constituents or elected officials that you know will not embrace your message. Communications expert Joe Trahan suggests a special recipe of ingredients that helpRead… Read more »
Does Your Dot-Gov Website Meet the Needs of All its Users?
Does Your Dot-Gov Website Meet the Needs of All Its Users? A Highlight from the upcoming NAGC Communications School. Internal and external stakeholders each need and want something different from government websites. Government communicators face real challenges making sites effectively manage those needs to provide the best content and services to users. ENC Strategy AccountRead… Read more »
Are Your Tweets Getting the Job Done?
A Highlight from the upcoming NAGC Communications School. The growing number and type of social media give us as communicators an amazing opportunity engage more people directly with government. Whether you are an experienced social media user or are just beginning to take advantage of this technology resource, Leonard Sipes, senior public affairs specialist andRead… Read more »