I recently started working with two new clients on website projects, and both of them were adamant that they did not want to include blogging on their sites. They viewed blogs as too personal, informal, and unprofessional, and were concerned they would attract spammers and trolls. Their concerns have merit of course, and the negativeRead… Read more »
The Next Generation of Government Training Summit educates, inspires and promotes innovation and positive growth for Generation X and Y leaders in government. Since 2010, the two-day summit has enhanced the working and personal lives of 3,000+ government employees with new skills , best practices and motivation to be a change ambassador for positive growthRead… Read more »
Although social media can no longer be considered a novelty, many organizations (especially small- and mid-sized groups) are still trying to figure out whether and how to leverage it as part of their marketing, branding, public relations, customer service, and revenue-generating efforts. In conjunction with those determinations, they must also figure out the best approachesRead… Read more »
Having a rough day? Week? Month? I hope not, but in case you are having a bit of a slump, don’t feel bad. We’ve all been there. Public service is a tough job sometimes and, when you add the additional obstacles that women in government face, it can be downright grueling. Nevertheless, other women haveRead… Read more »
Originally posted on the GovDelivery blog. You have tackled organizational goal setting, audience development, branding, audience acquisition, multi-channel marketing, and next you need to identify areas where you can gain greater awareness and participation to drive value for your organization and the citizens you serve. Audience engagement (and re-engagement) is a leading goal for public-sector communicators. But,Read… Read more »
This is the second in a series of articles offering recommendations for how LinkedIn, group owners/managers, and members can improve the quality and value of LinkedIn groups. The initial article offered suggestions for LinkedIn. This piece focuses on suggestions for LinkedIn group owners and managers. The ideas can also be extended to other kinds of… Read more »
In yesterday’s online training, “Full Disclosure: How Governments Can Best Display Financial Transparency to the Public,” audience members visited the City of Chattanooga – virtually of course – to get a glimpse into the City’s brand new Open Budget Application – launched only three days ago as a subset of their already welcomed Open DataRead… Read more »
This topic isn’t really about the New Zealand government like all my other posts but it’s related to my work in the public sector so I thought you might find it interesting as well. So I’m doing something radical that I wanted to share with you: I’m taking my own advice. I know. You’re thinking,Read… Read more »
Is it better for women in the private sector? That was the question posed by a young govie to GovLoop’s CEO Steve Ressler at a recent event. It’s a simple question, but unfortunately the answer is not so straightforward. First, comparing the private sector to the entire public sector is like comparing 12 kinds ofRead… Read more »
This post is an excerpt from our recent GovLoop guide, Government’s Guide to Using Facebook. To read the whole guide for free, download it here. From sharing weight loss tips to encouraging public safety initiatives, Facebook is a great place for organizations to encourage healthy lifestyles — and many state health departments are looking toRead… Read more »