Originally posted on the GovDelivery Blog. Once you have developed key performance metrics – your agency goal, objective, and tactics – the next step is defining your audience. Identifying and analyzing your audience allows you to discover information and create a link to establish common ground with the people you serve every day as a governmentRead… Read more »
“Life sucks and then you die” was a popular saying when I was younger, and from what I can tell that saying still holds true today. My father-in-law, may he rest in peace, used to put it this way: “The chances are only one in a million of something going wrong, but then again thereRead… Read more »
As part of today’s Government Innovator’s Virtual Summit, GovLoop President and Founder Steve Ressler and GovLoop Vice President of Learning and Development Andrew Krzmarzick sat down for a Q&A to answer all your virtual training questions. Q. How did GovLoop get started in virtual training? Steve: More than six year ago, GovLoop started out with the visionRead… Read more »
I’ve been to a lot of conferences over the years, as a speaker and as an attendee. I know a lot of people who go to them, I’ve talked about them as a “thing” (i.e. are they worthwhile or not) and I’ve been the subject of many marketing pitches to either cover them or attend.Read… Read more »
Perceptions When you think of New Zealand, what probably comes to mind is what you’ve seen in movies like The Hobbit trilogy: lots of wide, green vistas and many, many sheep. Which is true for the most part, especially the bit about the sheep. But no orcs. Maybe you’ve come here on vacation. After all,Read… Read more »
Originally posted on the GovDelivery blog. “Knowledge is power. Information is liberating. Education is the premise of progress…” – Kofi Annan As a government agency, your job begins and ends with being a purveyor of knowledge for the audience you serve. From informing the public about a disease outbreak, weather emergency, a newly enacted law, orRead… Read more »
No one would argue with the notion that social and digital technologies are having a significant – and sometimes dramatic – impact on societies and economies. And though most people may not yet refer to this as the Digital Age or Era, they would likely concede that we are indeed transitioning away from a worldRead… Read more »
Ran across this comment I posted to GovLoop on April 22, 2013, that was picked up by the Washington Post with a mention. Nearly two years later the principles still hold up pretty well. It’s a free country, everybody has freedom of speech, and it is statistically impossible that you will agree with every singleRead… Read more »
While email continues to rule the digital communication space [ADD STATISTIC HERE], marketers cannot afford to ignore the growing popularity of social channels as an opportunity to further the connection with their audience. Learn how to use other communication channels to increase your email reach and vice-versa.
General advice: Internships matter more than school Networking – meet and connect with as many people as you can, personally and professionally. Also mentors – reach out and ask! Be specific about what you want. Help other people – professors, students, maybe a local organization that needs support Reference letters – collect them from everyoneRead… Read more »