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Download the PDF: Thou Shalt Tweet! 15 Commandments for Government Agencies on Twitter 15. THOU SHALT MEASURE FOR SUCCESS As a government organization, you always have a duty to spend taxpayer money responsibly. In order to do this, you have to show that the resources you expended for “this Twitter thing” were justified. The wayRead… Read more »

Download the PDF: Thou Shalt Tweet! 15 Commandments for Government Agencies on Twitter 14. THOU SHALT CONTRIBUTE TO THE CONVERSATION Yes, you can use Twitter purely as a push medium and, indeed, some of the bigshots do. But you can move your agenda forward by retweeting those accounts that have the same goals as yourRead… Read more »

Download the PDF: Thou Shalt Tweet! 15 Commandments for Government Agencies on Twitter 8. THOU SHALT NOT AUTOMATE THY TWEETS I know it can be tempting! Automation reduces the workload, but there are two major drawbacks: 1 – It is not social 2- It can get you in trouble! Not-so-social! Nothing says “I don’t reallyRead… Read more »

Download the PDF: Thou Shalt Tweet! 15 Commandments for Government Agencies on Twitter 7. THOU SHALT NOT REGISTER ALTERNATE ACCOUNTS It is standard procedure for government organizations to register alternate site names to prevent squatters or spoofers. Unfortunately, this is forbidden under Twitter Rules and Twitter is pretty specific about it: “Any accounts engaging inRead… Read more »

Download the PDF: Thou Shalt Tweet! 15 Commandments for Government Agencies on Twitter 13. THOU SHALT MONITOR THY ACCOUNT Creating a Twitter account is one thing but keeping it alive is another. If you create a Twitter account for your organization, you had better do some thinking beforehand. Who will monitor the account for mentionsRead… Read more »

Download the PDF: Thou Shalt Tweet! 15 Commandments for Government Agencies on Twitter 6. THOU SHALT INTEGRATE THY TWEET APPROVAL PROCESS No one wants to go back ten times to get what is essentially the same content approved over and over again. The trick is to build in an approval process into your organization’s regularRead… Read more »

Download the PDF: Thou Shalt Tweet! 15 Commandments for Government Agencies on Twitter 12. THOU SHALT BE SELECTIVE OF WHO YOU FOLLOW Following an individual or an organization on Twitter could be considered an endorsement of that individual or organization. So you will need to be selective and strategic about it. So, what types ofRead… Read more »

Download the PDF: Thou Shalt Tweet! 15 Commandments for Government Agencies on Twitter 5. THOU SHALT TWEET REGULARLY When deciding to follow your organization’s account or not, one of the first thing twittizens will do is look at your last tweet. If it is 2 months old, forget about it! Set a tweet schedule andRead… Read more »

Download the PDF: Thou Shalt Tweet! 15 Commandments for Government Agencies on Twitter 11. THOU SHALT NOT SPAM Government organizations don’t spam, do they? Maybe not intentionally, but Twitter has a long list of behaviors that it qualifies as spam that you might not have thought of.  Here are a few of those: Posting misleadingRead… Read more »

Download the PDF: Thou Shalt Tweet! 15 Commandments for Government Agencies on Twitter 4. THOU SHALT NOT BULLY As a government agency, you certainly want to give some authority to your account and discourage spoofers who may want to intentionally mislead the public. And certainly you will want to report to Twitter any accounts thatRead… Read more »